|  May 18 2012  |   Blog   |   0 COMMENTS
Is JPMorgan’s $2 billion loss the worst PR disaster of 2012 (so far)?

PR Daily – May 16, 2012

This article discusses JPMorgan Chase’s recent $2 billion trading loss as one of the worst PR disasters of the year due to the company’s bad public reputation, CEO’s proclaimed crisis management expertise, and overall public distrust in financial services. Do you think this crisis will top the charts amidst others from this year, including the Susan G. KomenPink slimeWalmart briberyGoldman Sachs resignation letter, and Homeless Hotspots at SXSW crises?

GM Hands Facebook a PR Challenge

PR News – May 16, 2012

This article explains General Motor’s recent decision to drop Facebook from its digital advertising budget. GM will continue to use free Facebook pages to promote its products, but the company does not believe buying ads on the social network is effective in converting users to customers.

How to land a PR job abroad

PR Daily – May 16, 2012

In the midst of a down job market, this article discusses an area of optimism for recent graduates: working abroad. It gives helpful tips to find a PR job outside of the U.S., including making connections early, doing your homework and maintaining a positive mindset.

Consumers: Social Dialogue Not Really Two-Way Affair

PR News – May 15, 2012

This article explores a study that shows how consumers expect a two-way dialogue with brands across the social Web, but rarely get it. A survey conducted by Lithium Technologies, reveals that while 25 percent of respondents expect to hear back from a company when they tweet about a brand or product, only 9 percent have actually received a response.

Seven Principles of Content Marketing

PR Squared – May 14, 2012

In this article, the concept that “Content is King” makes a comeback. It lists seven easy-to-follow tenets surrounding the popular use of content marketing and discusses PR rules of thumb such as posting share-worthy and SEO beneficial content, making use of earned media and writing digestible pieces of content.

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