Client:  Enterprise Software PR | XebiaLabs

Campaign: Launching Deployit 3.0

Brief

  • Enterprise Software PR Campaign
  • March was appointed to launch Deployit 3.0, XebiaLabs new rapid deployment automation solution

Approach

  • Pre-brief strategy to increase focus of coverage on the actual day of the announcement
  • Focus pitch on core business pain points to showcase impact of solution
  • Leverage associated “hot topics” such as DevOps and Virtualization to further boost interest among press and analysts 

 

Results

 

Coverage