Today marks six successful years at March Communications. For those who aren’t too familiar with us, we’re a boutique tech agency in Boston with clients in the enterprise software, security and telecommunications sectors to name a few.
I started the agency with Martin Jones and our vision is to stay boutique or at least on the smaller side of medium. Our experience has shown us that when an agency gets above 40 or so people, upper management tends to move away from the clients or at least spend less time with them. That’s not to say every agency above 40 people takes this approach, it’s just an observation we’ve made from many years at several different agencies.
In my recent article on CommPRO.biz, I mention how companies have many options when selecting a PR firm and the trick is to do your research and set your criteria. For example, working with a boutique agency guarantees that you’ll interface with the agency’s managing partner regularly, as he/she will regularly check in with the team to discuss tactics, goals and results. Typically, boutique agencies provide a healthier balance of staff on each of their accounts too. Check out the article to get tips on choosing an agency and how to put together a solid brief.
I’d like to extend a huge thanks to the March team, our clients and vendors for contributing to our success these past six years. If you’re in the Boston area, feel free to stop by Clink in The Liberty Hotel for a drink at our celebratory TweetUp.