|  December 30 2010  |   Blog   |   0 COMMENTS

The merging of old and new media continues to play out in the world of journalism.  No longer do people just read the New York Times or Wall Street Journal for news, but also a growing number of online entities such as HuffingtonPost, TechCruch, GigaOm, and even social media platforms like Twitter and Facebook.

Earlier this year, Pew Research Center issued a report analyzing this trend and examining how blogs and social media agendas relate and differ from traditional press.  The report, New Media, Old Media, takes into consideration a year’s worth of analysis, making it very in-depth.  It answers the various questions that are increasingly becoming difficult to track, such as “What types of news stories do consumers share and discuss the most? What issues do they have less interest in? What is the interplay of the various new media platforms? And how do their agendas compare with that of the mainstream press?”

Some highlights from the report include:

  • News today is increasingly a shared, social experience
  • In less than one third of the weeks did the blogosphere and traditional press share the same top story
  • The stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press, but they also differ greatly between social media platforms
  • Of the three social platforms tracked in the survey – blogs, Twitter and YouTube – they only shared the same top story once
  • Bloggers gravitated toward stories that elicited emotion, concerned individual or group rights or triggered ideological passion and unlike other forms of media, don’t favor one partisanship
  • Traditional media news agendas are more event-driven and institutional
  • While most original reporting still comes from traditional journalists, technology makes it increasingly possible for the actions of citizens to influence a story’s total impact
  • 44% of online news users get news at least a few times a week through emails, automatic updates or posts from social networking sites
  • In 2009, Twitter’s monthly audience increased by 200%

For more insights from the report, visit here, or read the complete report at Journalism.org.

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