Earlier this week, Susan Young wrote a couple of helpful posts on the two-way street of guest blogging, with some great tips on how to be a good guest blogger and why you should invite guest blog posts. For those not sure how to go about getting started in such a content exchange, here are a few suggestions:

• Research and participate in a blog carnival that is relevant to your industry; engaging in these weekly or monthly online events can help you form relationships with other authors and allow you to demonstrate your expertise on particular market issues.

• Inform your current community / follower base. Have you tweeted or posted to Facebook about your interest in guest blogging (or desire for contributors)? You may also want to look into joining MyBlogGuest.com or BlogSynergy in order to network and find content exchange opportunities.

• Just ask–but be relevant when it comes to who you approach. Make sure that you know what type of information you want to share and receive in return, and that the exchange isn’t overly self-promotional.

Inspired by this topic, PR Nonsense is welcoming guest bloggers to contribute a post (or two) on PR, technology, their intersection and anything in between (within reason). Contact blog@marchpr.com or leave a comment if interested in participating in a content exchange. We look forward to hearing from you!