PR Mini-Plan Project with Emerson
Spring Break is over and students are back in full force – let the homestretch begin!
Emerson College professor, Julie Lellis, has an exciting project lined up for her public relations classes. Students will have the opportunity to devise a mini-plan for a client, outlining potential PR strategies and tactics.
March Communications has been selected as a “client” for this particular project. As the client spokesperson, I had the honor of speaking in Professor Lellis’ classes yesterday, providing students with an overview of March and a specific goal we’d like to achieve, which is obtaining greater visibility within the media.
Next week, students will each be assigned to a client, and will have a month to compile a mini-plan. A Q&A discussion board will also be created, allowing students to ask clients questions as the semester carries on.
Students will be graded individually on the ability to 1) effectively define a client problem, 2) explore the goals and objectives for a potential public relations plan, and 3) articulate effective strategy options that would combine traditional and non-traditional media options.
Other clients include:
We’re excited to be part of a stimulating, hands-on project, allowing Emerson students to experience tactical public relations. I’m looking forward to the mini-plans, as they may spark some great ideas for March’s internal PR.