This morning I read an article from KD Paine’s measurement standard blog and it got me thinking about the program we are looking at for Zeus, our new client.  As this is Zeus’ first real PR push in to the U.S. market, they’ve asked us to look at the way they measure PR’s value in the UK to see if it will work in the U.S.  First up is their partner for Apollo Research who measure and analyse PR coverage.  They work with over 200 companies and agencies helping them to understand their PR performance.  On the face of it , the data and analysis looks sound and insightful and luckily Zeus is interested in making data its friend.

The reports tell us where we aren’t and where we should be against competitors but that is only part of the picture when looking to measure PR.  It’s a great start and I look forward to speaking with Apollo tomorrow to dive in to the detail.  More to come…..