Today was almost the same as always, waking up and heading to the office. Like every morning, I walk to the subway station and the man who hands out the Metro and I have a quick look in the eyes before he passes me the tabloid newspaper, it’s a ritual. Having been born and raised in The Netherlands, we consider the Metro to be a newspaper without much exciting news, just something to help you through the train ride. But this does not mean that once in a while your eye won’t catch something interesting, especially when it’s about blogging and nonprofit organizations.

The article I read is about two professionals who are trying to establish a nonprofit in twelve weeks. The environmental consultant and the investment management analyst behind this project, Tuesday Inc. wish to remain anonymous until their project succeeds. They combine their experience into what they hope will be an organization that will solve the negative social patterns involving the homeless and inmates.

Realizing that their resources are scattered all over the place, they set up a blog to provide others a better perspective about the putting up a nonprofit. With their blog and twitter account, they have made their deadline of twelve weeks public so it serves as an external motivator.  “It is one thing to set a deadline, but it reaches a whole new level once you make it public” commented one of Tuesday Inc’s anonymous creators.

Tuesday Inc’s twelve-week deadline is April 20 – Let’s see if they can make it!