Yesterday, I had the pleasure of presenting at Emerson College in Professor Julie Lellis’ Principles of Public Relations classes.  My chat focused on how I fell into a PR career, and the steps I took to get here.  I also provided a history of March Communications and tactics behind successful client campaigns.

The students were particularly interested in my discussion on social media, because it’s something we live and breathe every day.  I asked the students who has a Twitter or Facebook page and everyone raised their hand.  I went into detail about how March incorporates social media into each PR campaign, which they all found fascinating!

I spoke at both the noon and 6 pm classes and made a mental note of my favorite question from each class.  One student at noon asked me how I made the transition from makeup/beauty PR in Manhattan to tech PR in Boston.  I explained to her that I was looking for new challenges to bring the PR tactics I’ve learned throughout my various internships and undergrad studies to another level.

My favorite question from the 6 pm class came from a student in the back of the room.  ”What do you think is the next social media tool after Facebook?”  I started to laugh because I didn’t have an answer.  We brainstormed as a class for a few minutes and came up with the same answer… no answer!  Such a great question, but only time will tell.

Thanks again to Emerson for providing me with this opportunity!  I love sharing my experiences with talented and promising students.