Examining Boston’s Restaurant Week
Every year, I look forward to Boston Restaurant Week, as it’s a great chance to try the exciting eateries Boston has to offer at a lower cost. Typically offered twice a year, the winter promotions will be taking place from March 14-19 and March 21-26, 2010. Restaurants offer prix fixe menus for both lunch and dinner. Two course lunches cost only $15.10, while three course lunches cost $20.10 and three course dinners cost $33.10. Being an avid food and wine connoisseur, I simply cannot pass up these offers!
As a public relations professional, I enjoy examining how Restaurant Week is promoted to the community. Since the social media boom, Twitter and Facebook have become the mediums of choice for restaurants to promote their menus and offerings. Through social media, companies are able to reach a wider audience to generate business, not having to rely on word of mouth alone. Since most consumers spend hours behind the computer, social media sites such as Twitter and Facebook make it easy to interact with the restaurants and chefs to find out which Restaurant Week menu suits them best.
So which Restaurant Week destination will you pick? Visit the Insider’s Guide to browse menus by Boston neighborhood.




