On Tuesday, February 16th, I’ll be guest speaking at Emerson College, in a course titled Principles of Public Relations.

Led by Professor Julie C. Lellis, PhD., the class provides students with an introduction to the foundation of the profession and practice of public relations management.  Students will also have the opportunity to discuss concepts related to PR processes, principles, history, current practice and future trends.

I’m excited to share my knowledge with the students at Emerson, particularly focusing on global PR and the importance of an internal PR program.  I’ll be sure to post after my session, so stay tuned.