As I am sure most of you read in Juliana Allen’s post on March’s first Live PR Campaign Strategies Take One , the very under-used PR tool issues responses have been working a treat for our client TmaxSoft.  This couldn’t be more truer now as just yesterday our client called to tell us one of the largest insurance companies contacted them to talk about rehosting and specifically the TmaxSof’t solutions mentioned in an article they read in SD Times. 

For an established enterprise software company in Korea that has very little visibility in the US – having only worked with us for just under three months – this is a tremendous result.  Quite frankly it’s a tremendous result for any enterprise software company.  I’ve dedicated many posts to measurement but this particular result is so straight forward it needs very little measurement.  Was this lead a direct result of PR?  YES!!!  This is in its purest sense what i mean by the output needs to lead to an outcome!