Steve Hamm announced this morning on Twitter that today will be his first day on the job at IBM.  A well-respected journalist of 30-years, most well-known for his reporting at BusinessWeek and his book Bangalore Tiger on Indian outsourcing firm Wipro, Hamm joins IBM as a communications strategist and content creator.  This seems like a natural fit for Hamm, given his numerous articles on Big Blue throughout the years.

Hamm explains his “new career” on his GlobeSpotting blog, saying:

“After 30 years as a journalist, I’m switching careers. I left BusinessWeek when it was acquired by Bloomberg on December 1.  Today I will begin working for IBM as a communications strategist and content creator. I look forward to helping out with communications and marketing for one of the best and most important companies in the world at a time of tremendous change in media and advertising. There’s a great opportunity now for companies to communicate directly with their constituents in new ways–to reinvent communications. I want to help lead that transformation. I say goodbye to journalism reluctantly, but, the way I see it, journalism left me rather than the other way around. There isn’t much of a business model these days for the kind of serious, in-depth journalism that I practiced. Meanwhile, the communications revolution beckons.”

An insightful post with good advice for businesses and their marketing strategy.  We certainly wish Steve the best of luck in his new career.