Interesting PRNewser blog post on research, conducted by Dan Zarrella, around the factors surrounding retweets.  A social media marketing writer, Dan looked at how content can be optimized on Twitter and what users should take into account to achieve compelling headlines–those that others will want to spread.

Some key facts Dan pulled out for Copyblogger:

• Nearly 20% of “normal” tweets contain a link, whereas almost 70% of retweets do.
• Retweets appear to be more noun-heavy and use third-person verbs.
• Talking about social media and Twitter itself ranked high in retweeted phrases.
• Rare words are more frequently retweeted compared to common ones.

Recommend checking out Dan’s full report for some interesting charts and lists of the most and least retweetable words.  The factors examined can certainly help increase followers, traffic and influence.