The March team has been moving away from the traditional press release template over the past couple of months–and rolling out a more streamlined, social media-friendly format. Recently, clients, including emergn, NCP engineering and TM Forum, have begun to adopt it for their announcements. We think this update does a good job of bringing out the key news elements, making resources availabile to the public and improving search engine optimization (SEO).
Interested in learning more about the evolution of the press release? These posts from Copyblogger, PR2.0 and MediaShift are just a couple, helpful examples to check out.
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Blog Panel – Part 2: How Social Media Will Shape 2010 | PR Nonsense[...] have been using a simpler version of the press release for quite a few clients now that tries to break the mold of what people [...]
Retromingent | March Communications