|  July 22 2014  |   Social Media   |   0 COMMENTS
Twitter can be a great channel to foster employee engagement. By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too. As PR professionals, we spend a…
Boosting social media engagement by employees is challenging, but rewarding. There’s all this talk lately about making the customer experience better. How can we keep our customers happy and loyal? But, while businesses are busy giving all of their customers that TLC, they’re forgetting about one very important piece of the company…
Don't ditch your speaking program as part of your tech PR strategy. With presidential front runners back on the road again, I got to thinking about the value of their campaigning. What is it that they hope to achieve from the thousands of appearances and speeches they make at various cities across the country?…
How you can build your own press coverage.. Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of an industry publication or a business journal. Yet that doesn’t stop the feeling of creeping disappointment when there…
USA Today's digital-first approach should teach content marketers. When USA Today first came out in 1982, establishment journalists were quick to criticize the paper, calling it shallow, brash, flashy, trivial, multicolored and gimmicky. They said USA Today was “designed for the TV generation” and not an exercise in Serious Journalism.…
  |  July 10 2014  |   Mobile   |   0 COMMENTS
Bridj makes mass transit intelligent. As technology permeates more industries, we’ve seen radical changes to our society and to how businesses operate. File cabinets are giving way to datacenters, there’s an app for nearly everything, and there seems to be growing acceptance around wearing a computer screen…
Too many alcohol delivery apps, too little market share. If you follow the tech scene at all, it seems like million-dollar investments are happening on a daily basis, spawning a legion of new and ingenious technologies. Especially when it comes to the staggering venture capital that gets poured into different apps.…
  |  July 8 2014  |   PR   |   0 COMMENTS
Startups have a hard time getting noticed, but there are things you can do that help. Over the past five years, VC firms have invested $31.5 billion across 3,308 deals for Silicon Valley tech startups. The innovation being financed is astounding, but, as any startup knows, getting noticed can be difficult. There’s a lot of noise in the…
Is content marketing like talking about the weather? After reading Justin Locke’s comment on Harvard Business Review that content marketing is “a little like talking about the weather,” I thought I should be insulted. Is anyone flattered when an aspect of his or her job is compared to small talk?…
  |  July 3 2014  |   Blog, March PR News   |   0 COMMENTS
photo What’s the first thing that comes to mind when you hear the word “group”? Do you associate the word with colleagues, gym buddies, friends or even family? Believe it or not, these are all groups we actively participate in on a daily…
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