The Google Panda algorithm update rewarded strong B2B tech PR strategies. It isn’t “new” news anymore that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original content presents even more…
Most visitors stay on websites for only about seven minutes. Tech companies are sprouting up left and right underneath plentiful storms of investor cash. That’s led to a plethora of startups experimenting with new products and startups experimenting by putting a new twist on old products. Need proof? According to the numbers…
  |  July 29 2014  |   PR, Social Media   |   0 COMMENTS
Are you incorporating LinkedIn native advertising into your social media marketing strategy? Since its launch about exactly a year ago, Sponsored Updates has quickly become LinkedIn’s fastest growing Marketing Solutions product, according to the professional social network. The native advertising solution has allowed businesses to promote content shared as one of their corporate profile…
If brands forget the "social" in social media, their PR and marketing efforts will suffer for it. I recently came across an article titled “Is Social Media Social Anymore?” Now, the author’s intent here is to make people think about how constantly being glued to mobile devices and platforms like Facebook and Twitter can have the adverse effect of…
  |  July 28 2014  |   PR   |   0 COMMENTS
PR pitches have to be targeted and written the right way to resonate. In the world of PR, juggling client expectations with reality is always a struggle, especially when it comes to the newsworthiness of their product or service. While it’s great working for a company that has so much enthusiasm for what they’re bringing…
  |  July 28 2014  |   Blog   |   0 COMMENTS
Final-Pub-Club-of-NE-Logo As March approaches its second year of involvement with The Publicity Club of New England (Pub Club), we’re excited to announce a special summer program on writing for PR and business communications. On August 7, from 6-8 p.m., Kirsten Whitten will lead…
  |  July 25 2014  |   PR   |   0 COMMENTS
Late last week, Forbes made headlines when it announced that it was being acquired by Hong Kong-based Integrated Whale Media Investments after nearly a year on the market. Although it will mostly be business as usual for the publication following the acquisition,…
Social media blunders can have long-lasting PR ramifications. When will people learn to stop biting the hand that feeds them? Social media has been a veritable wellspring of opportunities for brands to build visibility, loyalty, engagement and generate revenue. But it can also be used to knock you down a…
The goal of content marketing should be to inform as a media outlet does. Where do you get your news? Today, most Americans prefer TV, but accessing news via computers is a close second, having come a long way since just surpassing print newspapers in 2008. And, with many of those preferred Internet news sources incorporating blogs…
Recent stats give businesses plenty of reasons to "Like" Facebook and make the platform a key part of their social, content and PR strategies. Facebook recently held its 2014 Q2 earnings call, and we got a glimpse at some very interesting statistics. Many of the stats offered by The Great Zuck(erberg) reinforce recent assertions made by my fellow Marcher Nate Hubbell here. Check out his post…
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