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Memoirs of a Marcher: Sarah Wheble

By |Sep 30 2015|Categories: Culture|Tags: , |

In this week's "Memoirs of a Marcher," we chatted with Sarah Wheble, one of our account executives.

What PR Can Learn From Minimalist Web Design Philosophy

By |Sep 29 2015|Categories: Content Marketing, PR|Tags: , |

The principles of minimalist design — a clean, straightforward appearance that emphasizes content first — apply to the day-to-day work of a technology PR firm.

Opening the Gateway to Gold

Gateway to Gold, hosted by Adaptive Sports New England and the U.S. Paralympics, will discover talented athletes who could compete for Team USA at future games.

The Roundup: PR News for the Week of September 28

By |Sep 28 2015|Categories: PR|Tags: , , |

In the September 28 Roundup, we explore how the PR playbook has changed, introduce the Umbrella Model of public relations and find way to alter your PR strategy for fall.

Welcome, Carly: Our Newest Intern

By |Sep 28 2015|Categories: Culture|Tags: |

Today we welcomed Carly Walter, our newest intern. We asked her a few questions to get to know her better.

Hacks and Flacks Podcast Ep. 18: Complicated, Weird Human Beings

By |Sep 25 2015|Categories: Hacks and Flacks Podcast|Tags: , , |

Reporting back from INBOUND 2015, drew and Matt explain how HubSpot serves up "brain fuel for marketers" that goes beyond tactical marketing strategies.

Memoirs of a Marcher: Juliana Allen

By |Sep 24 2015|Categories: Culture|Tags: , |

In the first "Memoirs of a Marcher," we chatted with Juliana Allen, senior vice president, who has been with March for almost seven years now.

Measuring the Offline World for Marketing

By |Sep 24 2015|Categories: PR|Tags: , , , , |

Foot traffic to physical stores can finally be measurable in much the same way as website visits – and, more importantly, as they relate to marketing ads triggered by such geolocation data.

The Power of Use Cases in #PR Pitching

By |Sep 21 2015|Categories: PR|Tags: , , |

With use cases, journalists may actually read your pitch instead of being so quick to hit the delete button on a straight product pitch.

The Roundup: PR News for the Week of September 21

By |Sep 21 2015|Categories: PR|Tags: , , |

In the September 21 Roundup, we explore how to obtain a speaking slot, common pet peeves of pitching and why PR pros prefer to stand in the background.