Hacks and Flacks podcast Is the Gigaom shutdown a harbinger of what’s to come for tech media outlets? Manny and Jim brought in March Communications CEO Martin Jones, who just celebrated March’s 10-year anniversary, to discuss what led to Gigaom’s downfall, consumers’ evolving expectations for media…
Google Algorithm Panda Press Release Image via Creative Commons/Google Headquarters by Shawn Collins (CC BY-ND 2.0)Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise…
  |  March 24 2015  |   PR   |   0 COMMENTS
PR Job Interview It’s always fun to read the crazy interview questions that companies like Google and Facebook ask during the hiring process; but, some of the most important questions actually come from the candidate and not the interviewer. After all, the candidate has to make sure…
  |  March 23 2015  |   Blog   |   0 COMMENTS
analyst relations The analysts sector is brimming with new firms popping up every day to share their expertise, advice and analysis of the technology industry. No longer is the analyst game being played by just the “big three” – Gartner, Forrester and IDC. Analysts…
  |  March 20 2015  |   PR   |   0 COMMENTS
Crisis Communications When a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations disasters indicate that the CEO…
Mobile World Congress Trade Shows I recently traveled to Barcelona for Mobile World Congress, the annual conference of all things communications, with a number of March’s telecom clients. The event attracts companies and professionals from all around the world and from every wake of communications, from device…
Hacks and Flacks podcast To our friends in PR and marketing agencies: When something goes haywire, don’t you wish you could escape and hide behind the plant? Lauren Peresada, Senior Customer Success Manager at Hubspot, knows the feeling. This week, Lauren shares stories from her time as…
  |  March 12 2015  |   Blog   |   0 COMMENTS
Guyer_Group For companies selling products and services in the technology sector, a strong industry analyst relations program has the potential to provide a host of benefits, in terms of visibility and revenue growth.  However, understanding how to run an effective, measureable program capable…
  |  March 11 2015  |   Video   |   0 COMMENTS
Screen Shot 2015-01-22 at 1.36.47 PM Our latest video blog post comes from Senior Vice President of March Communications Juliana Allen. Juliana takes a few minutes to talk about her experience building fruitful relationships with many B2B tech clients over the years, the need for openness and transparency with…
  |  March 10 2015  |   Blog   |   0 COMMENTS
March 10 Year Anni Cake Ten years ago today, Cheryl and I first set out on our journey….or our March I suppose! And what a journey it has been. From our humble beginnings, sitting around Cheryl’s mum’s kitchen table, to where we are today – three offices…
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