Hacks and Flacks podcast Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger, savvier audience. In this week’s episode of “Hacks and…
  |  January 28 2015  |   PR   |   0 COMMENTS
announcement hijacking When strategizing with clients on the ideal timing for a big announcement, the golden rule for tech PR pros is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its…
Research Tech PR The first installment in the new March Communications weekly video blog post series comes courtesy of Kacey Albertine, a research analyst based in our San Francisco office. In this video, Kacey discusses what drew her to a career in research, how that…
  |  January 22 2015  |   Blog   |   0 COMMENTS
Pub Club PR Crisis Sports 1 Earlier this week, I attended and photographed the Pub Club’s sports crisis communications panel, where key figures from the world of sports PR, marketing and journalism discussed how they handle situations in their establishments, as well as how they decide to write…
  |  January 20 2015  |   Blog   |   0 COMMENTS
Shannon Nagri We’re excited to announce our newest team addition, Shannon Nargi. Shannon joins the team as our winter/spring intern and we couldn’t be more excited to have her on board. To get to know Shannon a little better, we asked her a few…
Hacks and Flacks podcast Today March launched “Hacks and Flacks,” our bi-weekly podcast where myself and Jim Young talk to industry experts and colleagues about all things marketing, public relations, media and communications. We’ll drill down to a particular theme or topic with each episode, hoping to provide you,…
PR Social Media Marketing Fail There’s been no shortage of PR nightmares this year for companies like Uber and Lululemon, or individuals like actor Bill Cosby and ex-LA Clippers owner Donald Sterling, but here are some facepalm-worthy moments in social media marketing you may have missed… Blackberry…
  |  January 7 2015  |   PR   |   0 COMMENTS
Pub Club Sports Panel The week of September 8, 2014, ended up becoming a public relations flashpoint unlike any other the NFL has seen in its long history. For their respective roles in domestic violence and child abuse incidents, two star running backs, Ray Rice and…
Hashtag Best Practices There’s no shortage of social media best practices. And, the use of hashtags is no exception. But, more often than not, best practices like “use hashtags to insert yourself into relevant conversations” are great advice, but they’re too vague… specifically, in this instance, the…
  |  January 5 2015  |   PR   |   0 COMMENTS
New Year's Resolutions 2015 My usual New Year’s resolution is to avoid making resolutions. In the past, I’ve been guilty of setting myself up for inevitable failure. I’ve made countless resolutions that I know I will never actually remember to keep (like 2012’s resolution to floss…
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