Kickstarter B2B Tech There are a lot of successful Kickstarter stories out there. The media loves them and they’re highly shareable – thanks to the age of social media. Crowdfunding platforms have become an extremely popular medium to promote and fund your next business venture,…
  |  August 18 2014  |   PR   |   0 COMMENTS
Customer Service Tech PR Since I was old enough to have a job, I worked in customer service. As it turns out, all of those years serving food or selling clothes brought me more than just a paycheck – the lessons I learned directly correlated to…
Blogging cost As we laid out in part one, the future of a really competitive corporate blogging and/or brand journalism program will revolve around making the program Pulitzer-worthy. Yes, seriously. Read here to catch up. Now, Pulitzers for journalism are given both to news organizations…
  |  August 15 2014  |   March PR News   |   0 COMMENTS
The March team got soaked by the Boston Tea Party ride to show support for the ALS Ice Bucket Challenge. Corporate culture seems to be a buzzword lately – and rightfully so. You spend a large majority of your week at your job, so it’s important to not only enjoy what you do, but also the people with whom you work. Here…
SummerOutingMarch For the past few months, I’ve had the pleasure of working at March as a summer intern.While I’ve dabbled in the marketing world through past internships and organizations at school, my internship at March marks my inaugural glimpse into life at a…
  |  August 14 2014  |   PR   |   0 COMMENTS
We give attending media and analysts the opportunity to reach out to our clients one month in advance, and we offer them the chance to schedule conversations with our clients at the show before their calendars fill up. When strategizing with clients on how to make a splash on the day of a big announcement, there’s one technique we come back to time and time again – pre-pitching. Having one to two weeks before an announcement drops truly makes the job…
How much should you spend on blogging? Don’t laugh, because, one day, it will happen. A company’s blog will win a Pulitzer journalism prize. And the next thing that will happen for that company (if it hasn’t already at that point) is that they will gain an incredibly large…
  |  August 8 2014  |   PR   |   0 COMMENTS
The cloud & IoT are intricately related. A few weeks ago, March conducted a training session, “Cloud 101 and the Internet of Things.” As an Account Coordinator here at March, I support clients that sit squarely in the Cloud and IOT space so this was a session I wasn’t…
  |  August 6 2014  |   PR   |   0 COMMENTS
PR Platinum Awards 2014 Just over a year ago, March officially launched our research division, March Insight, with the hire of a full-time research analyst. Kacey joined us from Edelman Berland in Chicago and came onboard to lead both primary and secondary research campaigns. Today, I’m…
A stationary subject can be brought to life in your videos by using creative camera movements. It’s no secret that creating video content as part of PR and communications strategies can be highly effective, especially in a world where mobile technology and social media have led to skyrocketing video consumption numbers. But pointing a camera at someone and…
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