Native advertising shouldn't be done in a vacuum, it needs to be part of a larger campaign. At this point, you might have heard of native advertising as either a useful new marketing tool or an evil, corrupting influence. Whatever the case, there’s no doubt that it’s going to be a huge, oddly unifying force in the world of…
The most recent Pub Club panel is talking about how to improve PR pitches. There’s a lot of discussion in the PR industry on best practices for media pitching. Even top publications like Forbes and Huffington Post have published articles with advice on how to reach target media contacts. Yet, despite the plethora of tips and…
  |  August 26 2014  |   PR   |   0 COMMENTS
PR Messaging starts with "how" and "why," not "what." In PR, we talk a lot about messaging. It is woven into press releases, blog posts, website collateral and whitepapers. We share it with press and we use it to tell the world about our corporate values and goals. But, where does…
The full Premiere Pro CC editing timeline from the SyFy film Sharknado 2 (courtesy of VashiVisuals.com). When it comes to editing, be it B2B video content, 30-second commercials, documentaries or feature films, it pays to be organized and to have clear goals in place. I find myself constantly reading up on how other creative people do what they…
  |  August 25 2014  |   PR   |   0 COMMENTS
Tech PR Value Propositions Product Launch The types of tech PR campaigns we do for our clients run the gamut. Whether it’s pitching a thought leader’s commentary around a news story, or promoting a spokesperson’s presence at an industry event, each campaign adds value to a client’s marketing…
  |  August 22 2014  |   March PR News   |   0 COMMENTS
Anna Swanson March PR It’s been a while since our last Fun Facts Friday, so we brought it back to welcome our new intern, Anna Swanson, to the March team! We asked her a few questions to learn a little more about her. 1. Where were you…
Tampa Bay Buccaneers Content Marketing On a Tuesday morning in July, the Internet had to regain its collective balance following a rare shockwave — the kind that only reverberates after a publisher releases a single, 33,000-word story. With those 33,000 words, the NFL’s Tampa Bay Buccaneers submitted…
Kickstarter B2B Tech There are a lot of successful Kickstarter stories out there. The media loves them and they’re highly shareable – thanks to the age of social media. Crowdfunding platforms have become an extremely popular medium to promote and fund your next business venture,…
  |  August 18 2014  |   PR   |   0 COMMENTS
Customer Service Tech PR Since I was old enough to have a job, I worked in customer service. As it turns out, all of those years serving food or selling clothes brought me more than just a paycheck – the lessons I learned directly correlated to…
Blogging cost As we laid out in part one, the future of a really competitive corporate blogging and/or brand journalism program will revolve around making the program Pulitzer-worthy. Yes, seriously. Read here to catch up. Now, Pulitzers for journalism are given both to news organizations…
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