|  November 25 2014  |   PR   |   0 COMMENTS
March @ Triple Threat With Thanksgiving just around the corner, many people are likely daydreaming at their desks about the turkey dinner and ample amounts of pie they’ll be enjoying this week. After all, ‘tis the season to indulge in “too much” food, while enjoying time…
LinkedIn can be a new outlet for content - but is it worth it for brands to post there? Over the past few months, you might have noticed a new kind of notification on LinkedIn that lets you know whenever someone from your network has published a blog post. These posts are stored directly on LinkedIn, so reading them is a…
  |  November 17 2014  |   Blog   |   0 COMMENTS
Beverly Nevalga Today, we’re excited to welcome our newest member to the San Francisco team, Beverly Nevalga. Here are a few fun facts to help you get to know her better. 1.     Where did you work before March? Most recently with Ogilvy PR. I…
LinkedIn Profile Over the years, I’ve photographed headshots for individuals in many different industries, as having a professional photo is a fairly universal practice in the business world. Most recently, we photographed the March team so that we’d have some nice, uniform headshots agency-wide…
  |  November 12 2014  |   Blog   |   0 COMMENTS
Courtney Today, we welcome our newest account manager, Courtney Allen, to the Boston team! Here are a few fun facts to help you get to know her better. 1.       Where were you born? I was born in Newton, Mass. I grew up just south…
Tracking your content marketing program's results isn't hard, it just requires the right tools. B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing unhelpful stuff, either. Sure, there might be a lot of repetitive articles for the sake of search engine optimization (SEO), but who’s…
March Communications Intern Relationships The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Throughout my three-month internship at March Communications, I’ve learned that the most important part of that definition…
  |  November 7 2014  |   PR   |   0 COMMENTS
Analyst reports can be used for lead generation and brand awareness - here's how. Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper…
Rebecca Ferrick Our Boston office is continuing to grow, and today we’re welcoming a new account coordinator, Rebecca Ferrick! Here are a few fun facts to help you get to know her better: 1. Where were you born? Tufts Children’s Floating Hospital in Boston, MA…
Video Player The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded of a quote from well-known radio personality, Ira Glass: “The power of the anecdote…
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