|  September 26 2014  |   Blog   |   0 COMMENTS
Think pink on October 9th and join the Publicity Club of New England as we honor National Breast Cancer Awareness Month at our annual social with special guest, Anne Morris, CEO of Susan G. Komen Massachusetts. Komen MA is one of over 120…
  |  September 24 2014  |   PR   |   0 COMMENTS
Cambridge Consultants Making People Famous A common challenge in PR – no matter what sector – is maintaining client visibility during inevitable news lulls, where there may not be a steady stream of announcements to work with. This is what makes proactive media relations such a key…
Stock phrases can ruin your content. Here's 100 to avoid. When you’re writing a lot of content – whether it’s an article for a publication, a pitch to a reporter or an eBook for leads – it’s easy to start relying on certain phrases as crutches. As more content has proliferated across…
Podcast Content Marketing After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my “useless” folder (where Safari, Game Center, Compass and Apple Maps still live) onto my home screen.…
  |  September 18 2014  |   PR   |   0 COMMENTS
Tech PR Email Phone When deciding on a career, you evaluate your personal strengths. If you love numbers, you may go in to finance. If you love children, you may become a teacher. Those of us in public relations are communicators – we are social beings…
man angry at computer As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. But, is…
  |  September 15 2014  |   PR   |   0 COMMENTS
Tech PR Conference Call Meeting We’re all guilty of it: multi-tasking on mute during a conference call, whether it’s emailing on your laptop, texting on your cell phone or – if you can believe it – even riding the stationary bike at the gym. InterCall, the world’s…
Manny Veiga March PR The March Communications team continues to grow this fall. Earlier this week, we welcomed Manny Veiga! 1. Where were you born? I was born and raised on the South Shore of Massachusetts. I grew up in Marshfield, a beach town that is also…
  |  September 11 2014  |   PR   |   0 COMMENTS
Pitching to press requires a lot of research and personalization. Last night, we helped coordinate a first-of-its-kind event for the Publicity Club of New England – a speed pitching panel. The idea was to give PR pros a very quick timeframe to get their story angle across and try to peak a journalist’s…
Social selling is a combination of sales, content, PR and marketing. In most companies, social media falls into the broader “marketing and communications” category. There’s either a digital marketing team behind social channels or an agency helping with those efforts. This makes sense – the majority of businesses rely on social media as…
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