Social media blunders can have long-lasting PR ramifications. When will people learn to stop biting the hand that feeds them? Social media has been a veritable wellspring of opportunities for brands to build visibility, loyalty, engagement and generate revenue. But it can also be used to knock you down a…
The goal of content marketing should be to inform as a media outlet does. Where do you get your news? Today, most Americans prefer TV, but accessing news via computers is a close second, having come a long way since just surpassing print newspapers in 2008. And, with many of those preferred Internet news sources incorporating blogs…
Recent stats give businesses plenty of reasons to "Like" Facebook and make the platform a key part of their social, content and PR strategies. Facebook recently held its 2014 Q2 earnings call, and we got a glimpse at some very interesting statistics. Many of the stats offered by The Great Zuck(erberg) reinforce recent assertions made by my fellow Marcher Nate Hubbell here. Check out his post…
  |  July 22 2014  |   Social Media   |   0 COMMENTS
Twitter can be a great channel to foster employee engagement. By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too. As PR professionals, we spend a…
Boosting social media engagement by employees is challenging, but rewarding. There’s all this talk lately about making the customer experience better. How can we keep our customers happy and loyal? But, while businesses are busy giving all of their customers that TLC, they’re forgetting about one very important piece of the company…
Don't ditch your speaking program as part of your tech PR strategy. With presidential front runners back on the road again, I got to thinking about the value of their campaigning. What is it that they hope to achieve from the thousands of appearances and speeches they make at various cities across the country?…
How you can build your own press coverage.. Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of an industry publication or a business journal. Yet that doesn’t stop the feeling of creeping disappointment when there…
USA Today's digital-first approach should teach content marketers. When USA Today first came out in 1982, establishment journalists were quick to criticize the paper, calling it shallow, brash, flashy, trivial, multicolored and gimmicky. They said USA Today was “designed for the TV generation” and not an exercise in Serious Journalism.…
  |  July 10 2014  |   Mobile   |   0 COMMENTS
Bridj makes mass transit intelligent. As technology permeates more industries, we’ve seen radical changes to our society and to how businesses operate. File cabinets are giving way to datacenters, there’s an app for nearly everything, and there seems to be growing acceptance around wearing a computer screen…
Too many alcohol delivery apps, too little market share. If you follow the tech scene at all, it seems like million-dollar investments are happening on a daily basis, spawning a legion of new and ingenious technologies. Especially when it comes to the staggering venture capital that gets poured into different apps.…
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