Pub Club of New England About 75 percent of people have a fear of public speaking, yet in B2B tech PR and communications in general, this is something we encounter on a daily basis, as we deliver presentations and just about anything else you can imagine. That’s…
SEO is The Hunger Games. Here's why. Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform promising pastures into volcanic wastelands,…
Liz Van Luling March Communications Today, our Boston office is excited to welcome Liz van Luling, our newest Account Executive, to the March Communications team! To get to know her better, we asked her a few questions: 1. Where were you born? I was born in Connecticut, but moved around a…
LinkedIn spam For a long time, LinkedIn Discussion Groups have been cast as the hidden treasure trove of social engagement and as every social media expert’s secret for LinkedIn marketing success. The “big tip” has always been to post a link to your blog…
  |  October 16 2014  |   Blog   |   0 COMMENTS
Dale Carnegie A typical communications professional is required to engage in public speaking on a daily basis, whether it is in a client meeting, on an internal stakeholders call or in a new business presentation. Effective presentations begin by establishing the objectives of the message and…
  |  October 15 2014  |   PR   |   0 COMMENTS
Some old PR tactics have evolved into new channels. Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership. But, the ways in which we achieve some of these still-critical elements have changed greatly…
Patricia de Groot March Communications Today we’re welcoming Patricia de Groot to the March Communications team! Patricia is joining our quickly expanding San Francisco office as an Account Coordinator/Research Assistant. To get to know her better, we asked her a few questions: 1. Where were you born? I was…
Being bland can kill your brand. When the beaten and weary buzzword of “innovative” comes up, it’s inevitable that tech companies come to mind first. Whether we’re talking about 3D printing or the cloud, social or mobile networks, tech businesses are the ones that are thought of as…
What Jeter has created is essentially what content marketers would call an "owned media" or "brand journalism" platform. ("Derek Jeter" by Keith Allison is licensed under CC BY 2.0.) Jeter has essentially created an “owned media” platform. (“Derek Jeter” by Keith Allison is licensed under CC BY 2.0.) Last week, before the pinstriped pearly gates of retirement had even closed behind him, New York Yankees shortshop Derek Jeter had already announced…
4647791_xl What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one,…
Page 1 of 19312345...102030...Last »