It’s undeniable—social media’s role in PR is growing dramatically and fundamentally transforming strategic communication plans. A whopping 93 percent of social media users believe a company should have a social media presence. But with so many tools to choose from, how can…
Analyzing Every Break You Take, Every Click You Make
Analytics seem to solve everything—from fighting fraud to improving customer experiences—and now they’re encouraging employees to conquer procrastination and gain productivity.
According to a recent Wall Street Journal article, new apps and computer software gather data about what people do at work,…
How Pinterest is Saving the Media
“Organize and share the things you love.” With this simple direction, Pinterest has morphed into a ridiculously addictive social media site where users share images on digital pinboards. At March we’ve blogged about how Pinterest is used around the world, and how brands are incorporating…
Creative Writing Prompts for PR
At a loss for words? Afraid your writing is being ignored? We all know the feeling of desperately trying to write that killer copy. But sometimes, somewhere between your head and the keyboard, the words get stuck.
I recently came across my…
Is Creativity In Your DNA?
Most of us stop believing we’re creative around fourth grade. This is according to David Kelley, founder of design firm IDEO, who is quoted in a Wall Street Journal article on innovation. It seems like a cruel way to herald the end of childhood–once…
Can Disney Bring Its Wonderful World to YouTube?
I’m late. I’m late. For a very important date. No time to say ‘Hello, Goodbye.’ I’m late. I’m late. I’m late.–White Rabbit in Alice in Wonderland.
Walt Disney Co. may be thinking of the White Rabbit’s words after finally expanding its Web…
Social Media Slayers: Top Halloween Campaigns
Halloween is one of the sweetest treats of the year for public relations and marketing campaigns. The lure of candy and costumes is open to any age, religion, and nationality.
Using Halloween to their advantage, businesses are engaging consumers with frighteningly great…
The Key to a Long Life: Love Your Co-Workers
When I was a kid, I was a hugger. If I met a new friend, got a present, or found something pink–consider it squeezed. As I grew older, my propensity for hugging never waned. But fearful of awkward moments, I entered the…
The New Bedtime Story: Goodnight iPad
A new book is taking a technological twist on a children’s classic bedtime story. Since 1947 Goodnight Moon has been the go-to story to lull children to sleep with its simple rhyme describing a bunny’s bedtime ritual.
Now a parody of the book is…
How PR Pros Should Pitch An Analyst
What are the differences between pitching analysts and the media? EMA IT management analyst Jim Frey posed this question and offered pitching tips during his visit to the March offices last week for our monthly Training Tea.
After 24 years in the computing industry, Jim has…