Blogger Adam Sherk wrote a post on recent research from UK’s RealWire, which found that social media press releases get 3X more media coverage than ‘traditional’ releases.
March has also found success with this format. It’s quite easy to read and to the…
Success with Social Media Press Releases
Training Tea with Ari Banerjee: How to Effectively Engage with Analysts
For this month’s training tea session, March Communications invited Ari Banerjee senior analyst of Heavy Reading to speak with us on how to effectively engage with analysts. For many of our B2B clients this is an important relationship to form and maintain. …
Adding Social Media Into the Marketing Mix
At the end of 2010, I wrote a blog post on where social media will fit into marketers’ budgets in 2011. We are now well underway in 2011, and it seems that social media is still causing some marketers challenges.
Today’s eMarketer…
Social Media for B2Bs
GetIt Comms, a B2B marketing agency, published an infographic and whitepaper explaining why social media is important for B2B. It was particularly interesting to me because most of our clients at March are B2B.
According to the report, traditional tactics aren’t providing the return…
Disclosing Tweets
More than a year ago the Federal Trade Commission (FTC) issued guidelines about paid-for celebrity testimonials on blogs and social-media sites – now the U.K.’s Office of Fair Trading (OFT) is clamping down. Endorsements by bloggers and social networkers are required to…
Training Tea: Pitching the Media
Ever wonder how journalists view your pitch? In this month’s Training Tea, our very own Aarti Shah, former PRWeek Bay Area Bureau Chief, discussed with the March team media pitching from a journalist’s point of view. Here are the takeaways we learned:…
2011: Social Media and Budgets
Marketing departments across all sectors are gearing up for 2011. This means brainstorming new ideas, strategizing marketing and communications initiatives and allocating the right resources to meet budgets. However, many marketers are unsure where social media falls into this scheme. It’s not…
Tools of the Trade
The look and feel of an exhibit booth display can carry your clients’ brand message a long way. Effectively using exhibit accessories, signage and lighting techniques will heighten visibility and draw visitors to the booth. Dave Desko of The Exhibit Source, located…
Has Online Tracking Gone Too Far?
The Wall Street Journal reported last week that online-tracking tools are facing increased regulatory and public scrutiny with recent the recent lawsuits in California. Since July, at least six lawsuits have been filed in the U.S. District Court for the Central District…
Social Media: How to Prep Clients for Conference Season
As Peter Shankman points out in his recent blog post, conference season is upon us! While it has been a fun and relaxing summer, PR professionals need to gear up and prepare their clients for the upcoming season.
With social media having…