Email, Facebook, Twitter… What to Use?
Are you using Email, Facebook and Twitter to reach your audience? If so, it is important to understand each channel and tailor your message to fit the particular audience—whether it is a subscriber, fan or follower. Today’s eMarketer’s newsletter explains…
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HP Carried away?
The famous series, Sex and the City, will be premiering its second movie in theaters next week, and Carrie’s Mac laptop will sadly not be there.
To increase brand recognition, particularly among stylish women, HP has outbid Apple in the new movie’s…
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Comptel Wins World Vendor Award
This week, Comptel was honored with the Best Support System in the World Vendor Award. This was the first of the event, and it was organized by well-known telecommunications publication, Total Telecom to recognize excellence amongst the companies…
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Looking to Boost your Client’s SEO?
Jani Virtanen of Marketwire came and visited the March office today for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What…
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Sweepstakes Campaign with Immunet
Client, Immunet and March Communication is running a sweepstakes campaign, and giving away a FREE Google Nexus One phone when you download free, community-centric antivirus software Immunet Protect, register an account and invite just one of your friends…
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Social Media: PR Must Tap In or Tap Out
March’s managing partner Cheryl Gale explains how social media is changing the role of public relations, in her article, “A Whopping 93 Percent of Online Users Expect a Social Media Presence: PR Must Tap In — or Tap Out”. You…
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Blogging Advice for Businesses
Blogger, B.L. Ochman shares with us seven reasons why your company should be blogging, and I thought she raised valid points from a PR prospective. Each reason she lists is great advice for a PR professional to give…
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Research and Evaluate
Research and evaluation are two important concepts for PR campaigns. Research is traditionally the ‘first step’ in the public relations process. This step helps outline the objectives used to formulate the communication tactics that then become the base of the…
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Twelpforce is here to help!
Retailer, Best Buy is making strides with their customer service by using Twitter to handle consumer’s queries. Hundreds of Best Buy and Geek Squad employees are tweeting advice, answers and promotions to @Twelpforce followers. Since July, @Twelpforce has answered…
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Time Will Tell
With school starting back up for me, this week’s TIME article, What College Students Don’t Know, caught my eye. Writer, David McNew, puts in perspective how far we have come socially, culturally and technologically from a college freshman’s point…
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