Top-Spin: Topsy Tells You Who To Target on Twitter
Our newest member of the team here at March, Rachel Leamon, recently wrote a hugely useful post about 10 Reasons Why PR Should Embrace Twitter. If you haven’t read it, you…
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Why PR Should Lead Advertising: Exhibit A
Yet more PR fallout from the BP oil spill disaster. Except this time, it’s not BP that made the blunder (for a change).
A Yahoo!News article from yesterday is reporting that
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AT&T’s Flat-rate Plans: Do they help or hurt?
Amidst the massive media feeding frenzy that’s occurred this week around AT&T’s announcement that they will no longer offer flat-rate unlimited mobile data plans, I’ve been trying to wrap my head around how big a deal this actually is.…
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The Facebook Question
The lines between what is private and public have been blurring more and more as social media becomes increasingly popular
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PR: Wide Angle Lens Required
There’s no doubt that the day-to-day function of PR is changing radically with the proliferation of more social media tools and direct-to-consumer channels. Social media is quickly becoming a PR element that no one can really afford to ignore, but in the…
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Net Neutrality: Not So Neutral Anymore
The future fate of the Internet took a giant step forward today when the federal appeals court ruled in favor of Comcast Corporation that the Federal Communications Commission (FCC) does not have the authority “to require broadband providers to…
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Green: Now Available in 'Fast'.
Green. Say the word, and the press comes running.
That you can buy a ‘green’ car is nothing new. But, with the possible exception of the battery-powered, plug-in electric Tesla Roadster, your choice is limited to a set…
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Mobile World Congress and The Future Of Your Phone
The last few years of telecoms evolution has seen the rise of the App Store, the promise of faster networks, a massive increase in mobile broadband use, the launch of sophisticated services like mobile TV and location-based services (LBS), and a vast proliferation…
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The More Things Change, The More PR Stays The Same
I recently had the pleasure of taking part in a panel discussion at my alma mater, Bates College, on what it’s like to work in the communications industry. This was the first such experience I’d had where I…
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Better LTE Than Never
We’re only in the first week of 2010 and it seems like one of the most hyped, most predicted new trends in the communications industry for the year is already starting to make some noticeable moves.
LTE (long term evolution) and 4G…
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