|  July 8 2014  |   PR   |   0 COMMENTS
Startups have a hard time getting noticed, but there are things you can do that help.
Over the past five years, VC firms have invested $31.5 billion across 3,308 deals for Silicon Valley tech startups. The innovation being financed is astounding, but, as any startup knows, getting noticed can be difficult. There’s a lot of noise in the…
  |  June 26 2014  |   PR   |   1 COMMENT
B2B PR Time
So much of a good B2B PR strategy comes down to timing… but, let’s face it, there are always going to be things that are out of your hands. For instance, you can’t control if Microsoft decides to launch a new product…
  |  June 13 2014  |   PR   |   0 COMMENTS
B2B Tech PR U.S. Launch
It’s becoming harder and harder for businesses to stand out in the American market. In 2013, 476,000 new businesses launched in the U.S. each month. That’s not even counting already-established companies in other countries that are launching in the U.S. for the first…
  |  May 28 2014  |   PR   |   0 COMMENTS
There are three ways for B2B tech PR agencies to make clear their clients' value propositions.
When bringing a new product or service to market, a fundamental part of any company’s campaign plan is to identify the key value propositions or explanations of what benefits you’re providing, for whom and how they’re unique. These are not only crucial…
  |  October 1 2013  |   PR   |   0 COMMENTS
Earth with lights
As the globalization of today’s political, social and economic structures escalates, international communication becomes all the more important for businesses looking to serve increasingly diverse markets. Attempts to tear down geographical borders and restrictions to reach consumers on a local level require…
MAP
In a digital world flooded with content, the concept of personalization is becoming very popular. There’s much more emphasis on developing relevant collateral for specific groups or even individuals because, with so many things to choose from, prospects and customers are likely…
betterific
Ever have a brilliant idea that you didn’t know what to do with? The three founders of Betterific feel your pain and, in response, have launched a social, idea-sharing platform where users can go to brainstorm with other innovative minds. It’s all…
Twitter-esque Blue Bird
It’s not uncommon for social media users to become obsessed with their popularity on major social networks like Facebook, Twitter and Google+. You may even be guilty of it, too! Ever post a picture to Instagram and then just ten minutes later…
  |  June 3 2013  |   Blog, PR   |   0 COMMENTS
space laucnh
Following parts one and two of our three-part series on successful B2B technology product launches, here we examine the third and final phase: the post-launch. After months of stress and prep, now it’s time to tie up any loose ends and evaluate…
  |  May 31 2013  |   Blog, PR   |   1 COMMENT
conference
Following part one of our three-part series on successful B2B technology product launches, here we examine the second phase: the actual launch. It’d be great if you could just sit back on the day of the launch and watch the coverage roll…
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