The most recent Pub Club panel is talking about how to improve PR pitches.
There’s a lot of discussion in the PR industry on best practices for media pitching. Even top publications like Forbes and Huffington Post have published articles with advice on how to reach target media contacts. Yet, despite the plethora of tips and…
  |  July 28 2014  |   PR   |   0 COMMENTS
PR pitches have to be targeted and written the right way to resonate.
In the world of PR, juggling client expectations with reality is always a struggle, especially when it comes to the newsworthiness of their product or service. While it’s great working for a company that has so much enthusiasm for what they’re bringing…
The goal of content marketing should be to inform as a media outlet does.
Where do you get your news? Today, most Americans prefer TV, but accessing news via computers is a close second, having come a long way since just surpassing print newspapers in 2008. And, with many of those preferred Internet news sources incorporating blogs…
  |  July 8 2014  |   PR   |   0 COMMENTS
Startups have a hard time getting noticed, but there are things you can do that help.
Over the past five years, VC firms have invested $31.5 billion across 3,308 deals for Silicon Valley tech startups. The innovation being financed is astounding, but, as any startup knows, getting noticed can be difficult. There’s a lot of noise in the…
  |  June 26 2014  |   PR   |   1 COMMENT
B2B PR Time
So much of a good B2B PR strategy comes down to timing… but, let’s face it, there are always going to be things that are out of your hands. For instance, you can’t control if Microsoft decides to launch a new product…
  |  June 13 2014  |   PR   |   0 COMMENTS
B2B Tech PR U.S. Launch
It’s becoming harder and harder for businesses to stand out in the American market. In 2013, 476,000 new businesses launched in the U.S. each month. That’s not even counting already-established companies in other countries that are launching in the U.S. for the first…
  |  May 28 2014  |   PR   |   0 COMMENTS
There are three ways for B2B tech PR agencies to make clear their clients' value propositions.
When bringing a new product or service to market, a fundamental part of any company’s campaign plan is to identify the key value propositions or explanations of what benefits you’re providing, for whom and how they’re unique. These are not only crucial…
  |  October 1 2013  |   PR   |   0 COMMENTS
Earth with lights
As the globalization of today’s political, social and economic structures escalates, international communication becomes all the more important for businesses looking to serve increasingly diverse markets. Attempts to tear down geographical borders and restrictions to reach consumers on a local level require…
MAP
In a digital world flooded with content, the concept of personalization is becoming very popular. There’s much more emphasis on developing relevant collateral for specific groups or even individuals because, with so many things to choose from, prospects and customers are likely…
betterific
Ever have a brilliant idea that you didn’t know what to do with? The three founders of Betterific feel your pain and, in response, have launched a social, idea-sharing platform where users can go to brainstorm with other innovative minds. It’s all…
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