PR Nonsense
Tech trends and other detritus

Besting the Booth Babe Trade Show Strategy

As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around…

Read More

Is Social Media Killing the News Industry?

According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double to reach $29.1 billion by the year 2015. With this level of growth, will print newspapers ultimately cease to exist? Will social media replace our most…

Read More

Dissecting Today’s Top Social Media Tools [Infographic]

With so many different social media tools, it’s often difficult to determine which are best to use for specific campaigns or outreach strategies. Luckily, Zintro compiled a useful infographic (see below) detailing the demographics and benefits of four of today’s major social networks, including Facebook, Twitter,…

Read More

Three Useful Apps for Any Trade Show

Last week, while at NAB in Las Vegas, the trade show floor was bustling with the usual hype around new trends, announcements and innovations. With more than 90,000 attendees, NAB is often regarded as one of the largest trade shows in the…

Read More

Tips for Breaking in to PR

Last week, while speaking at the Curry College Public Relations Student Association (CCPRSA) chapter meeting, some interesting questions came up with regards to how to break in to the PR industry. Several of the students in attendance were getting their graduate degrees…

Read More

Top 3 Reasons to Have PR Support at Events

Trade shows, conferences and events are a key element for any corporate strategy. The associated networking and thought leadership opportunities are an important aspect of growing a business and establishing a solid industry reputation. However, in order to leverage such events to…

Read More

Leveraging Current Events for PR Pitching Opps

Pitching the press is a key part of PR, but what if your client doesn’t have any news announcements or product releases? This is a dilemma that many in the PR industry face, but, luckily, there are creative ways around this issue.…

Read More

The Risks & Rewards of Social Media for PR

With the advent of Cloud computing, the public relations industry has found ways to adapt and creatively leverage new forms of communication and Cloud-based services – namely, social media and networking tools. But what’s the best way to use these Cloud-based tools…

Read More

Happy Leap Day

Once every four years, we get an extra day to help offset the rotation of the Earth and coordinate with the sun’s position. This is because a full rotation of the Earth actually takes 365 days and 6 hours, thus resulting in…

Read More

Texting by Touch on a Touchscreen

If you’re anything like me, scary movies can be absolutely paralyzing. One of the few rays of hope though in any hostage or terrorist scene is when the daring young character pulls out his or her cell phone and feels around on…

Read More
Page 1 of 1712345»10...Last »

Communications Intelligence

Our March Insight™ platform takes the guesswork out of PR and uses real-world intelligence to identify influencers and forecast core trends that enable the intelligent planning of communications strategies against competitive forces and emerging media cycles.

 

Take time to understand what you are trying to achieve as a business

Research and map the influencers and media important to your business

Develop a powerful message that audiences will find compelling

Determine which are the best channels through which to deliver your message

Measure campaign success based on deliverables agreed at outset