As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around…
Is Social Media Killing the News Industry?
According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double to reach $29.1 billion by the year 2015. With this level of growth, will print newspapers ultimately cease to exist? Will social media replace our most…
Dissecting Today’s Top Social Media Tools [Infographic]
With so many different social media tools, it’s often difficult to determine which are best to use for specific campaigns or outreach strategies. Luckily, Zintro compiled a useful infographic (see below) detailing the demographics and benefits of four of today’s major social networks, including Facebook, Twitter,…
Three Useful Apps for Any Trade Show
Last week, while at NAB in Las Vegas, the trade show floor was bustling with the usual hype around new trends, announcements and innovations. With more than 90,000 attendees, NAB is often regarded as one of the largest trade shows in the…
Tips for Breaking in to PR
Last week, while speaking at the Curry College Public Relations Student Association (CCPRSA) chapter meeting, some interesting questions came up with regards to how to break in to the PR industry. Several of the students in attendance were getting their graduate degrees…
Top 3 Reasons to Have PR Support at Events
Trade shows, conferences and events are a key element for any corporate strategy. The associated networking and thought leadership opportunities are an important aspect of growing a business and establishing a solid industry reputation. However, in order to leverage such events to…
Leveraging Current Events for PR Pitching Opps
Pitching the press is a key part of PR, but what if your client doesn’t have any news announcements or product releases? This is a dilemma that many in the PR industry face, but, luckily, there are creative ways around this issue.…
The Risks & Rewards of Social Media for PR
With the advent of Cloud computing, the public relations industry has found ways to adapt and creatively leverage new forms of communication and Cloud-based services – namely, social media and networking tools. But what’s the best way to use these Cloud-based tools…
Happy Leap Day
Once every four years, we get an extra day to help offset the rotation of the Earth and coordinate with the sun’s position. This is because a full rotation of the Earth actually takes 365 days and 6 hours, thus resulting in…
Texting by Touch on a Touchscreen
If you’re anything like me, scary movies can be absolutely paralyzing. One of the few rays of hope though in any hostage or terrorist scene is when the daring young character pulls out his or her cell phone and feels around on…