|  December 18 2014  |   PR   |   0 COMMENTS
Serial could usher in a new wave of podcasts and audio content.
Today marks the conclusion of Serial, the podcast that is making waves around the world as it combs through evidence surrounding the 1999 case of Adnan Syed and his potentially wrongful murder conviction. (Don’t worry, no spoilers here!) For listeners, like me,…
  |  December 8 2014  |   PR   |   0 COMMENTS
PR predictions need to be unique to find pitching success.
PR pros typically try to help clients build stories around major events – the Super Bowl, the back to school season, Black Friday, Cyber Monday… and, of course, predictions for the New Year. While it’s a good strategy to link your clients’…
  |  November 7 2014  |   PR   |   3 COMMENTS
Analyst reports can be used for lead generation and brand awareness - here's how.
Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper…
  |  October 15 2014  |   PR   |   0 COMMENTS
Some old PR tactics have evolved into new channels.
Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership. But, the ways in which we achieve some of these still-critical elements have changed greatly…
  |  October 2 2014  |   PR   |   0 COMMENTS
Press Release Stats
In the age of the 24-hour news cycle, it’s no surprise that journalists crave breaking news. But, did you know that’s the ultimate type of information for 77 percent of reporters? The 2014 Business Wire Media Survey looked at what information and…
man angry at computer
As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. But, is…
  |  September 11 2014  |   PR   |   0 COMMENTS
Pitching to press requires a lot of research and personalization.
Last night, we helped coordinate a first-of-its-kind event for the Publicity Club of New England – a speed pitching panel. The idea was to give PR pros a very quick timeframe to get their story angle across and try to peak a journalist’s…
Tech PR Media Training
Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content, especially since Dr. McQuivey found that just one minute of video is worth 1.8 million words!…
The most recent Pub Club panel is talking about how to improve PR pitches.
There’s a lot of discussion in the PR industry on best practices for media pitching. Even top publications like Forbes and Huffington Post have published articles with advice on how to reach target media contacts. Yet, despite the plethora of tips and…
  |  July 28 2014  |   PR   |   0 COMMENTS
PR pitches have to be targeted and written the right way to resonate.
In the world of PR, juggling client expectations with reality is always a struggle, especially when it comes to the newsworthiness of their product or service. While it’s great working for a company that has so much enthusiasm for what they’re bringing…
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