|  March 24 2015  |   PR   |   0 COMMENTS
PR Job Interview
It’s always fun to read the crazy interview questions that companies like Google and Facebook ask during the hiring process; but, some of the most important questions actually come from the candidate and not the interviewer. After all, the candidate has to make sure…
Twitter PR Fail
So, a few weeks ago, this happened. But, wait, it gets better. That’s right, Ilissa Miller, CEO of iMiller PR in New York, just gave us all a great lesson in how not to interact on Twitter (or anywhere else for that matter!)…
  |  February 19 2015  |   PR   |   0 COMMENTS
Associated Press Robots
Notice anything peculiar about this CNBC story? Or this one on NBC News? Or here on Fox Business? Yes, they are all culled from the Associated Press and are all covering financial reports, but, what you may not have noticed is that they…
  |  February 13 2015  |   PR   |   0 COMMENTS
vivek wadhwa controversy
‘Women in tech’ is a hot topic that has focused a lot of attention on Silicon Valley and women in leadership roles, especially as of late. But, over the last week, the subject has received renewed attention following Amelia Greenhall’s February 3rd…
  |  February 4 2015  |   PR   |   0 COMMENTS
CCGroup regional PR differences
Any marcom professionals who have attempted PR in Europe know that treating it like a single, homogenous entity is a strategy that’s doomed to fail. After all, journalists in England or Spain may cover news and prefer to interact with PR pros…
PR Social Media Marketing Fail
There’s been no shortage of PR nightmares this year for companies like Uber and Lululemon, or individuals like actor Bill Cosby and ex-LA Clippers owner Donald Sterling, but here are some facepalm-worthy moments in social media marketing you may have missed… Blackberry…
Hashtag Best Practices
There’s no shortage of social media best practices. And, the use of hashtags is no exception. But, more often than not, best practices like “use hashtags to insert yourself into relevant conversations” are great advice, but they’re too vague… specifically, in this instance, the…
  |  December 18 2014  |   PR   |   0 COMMENTS
Serial could usher in a new wave of podcasts and audio content.
Today marks the conclusion of Serial, the podcast that is making waves around the world as it combs through evidence surrounding the 1999 case of Adnan Syed and his potentially wrongful murder conviction. (Don’t worry, no spoilers here!) For listeners, like me,…
  |  December 8 2014  |   PR   |   0 COMMENTS
PR predictions need to be unique to find pitching success.
PR pros typically try to help clients build stories around major events – the Super Bowl, the back to school season, Black Friday, Cyber Monday… and, of course, predictions for the New Year. While it’s a good strategy to link your clients’…
  |  November 7 2014  |   PR   |   3 COMMENTS
Analyst reports can be used for lead generation and brand awareness - here's how.
Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper…
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