man angry at computer
As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. But, is…
  |  September 11 2014  |   PR   |   0 COMMENTS
Pitching to press requires a lot of research and personalization.
Last night, we helped coordinate a first-of-its-kind event for the Publicity Club of New England – a speed pitching panel. The idea was to give PR pros a very quick timeframe to get their story angle across and try to peak a journalist’s…
Tech PR Media Training
Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content, especially since Dr. McQuivey found that just one minute of video is worth 1.8 million words!…
The most recent Pub Club panel is talking about how to improve PR pitches.
There’s a lot of discussion in the PR industry on best practices for media pitching. Even top publications like Forbes and Huffington Post have published articles with advice on how to reach target media contacts. Yet, despite the plethora of tips and…
  |  July 28 2014  |   PR   |   0 COMMENTS
PR pitches have to be targeted and written the right way to resonate.
In the world of PR, juggling client expectations with reality is always a struggle, especially when it comes to the newsworthiness of their product or service. While it’s great working for a company that has so much enthusiasm for what they’re bringing…
The goal of content marketing should be to inform as a media outlet does.
Where do you get your news? Today, most Americans prefer TV, but accessing news via computers is a close second, having come a long way since just surpassing print newspapers in 2008. And, with many of those preferred Internet news sources incorporating blogs…
  |  July 8 2014  |   PR   |   0 COMMENTS
Startups have a hard time getting noticed, but there are things you can do that help.
Over the past five years, VC firms have invested $31.5 billion across 3,308 deals for Silicon Valley tech startups. The innovation being financed is astounding, but, as any startup knows, getting noticed can be difficult. There’s a lot of noise in the…
  |  June 26 2014  |   PR   |   1 COMMENT
B2B PR Time
So much of a good B2B PR strategy comes down to timing… but, let’s face it, there are always going to be things that are out of your hands. For instance, you can’t control if Microsoft decides to launch a new product…
  |  June 13 2014  |   PR   |   0 COMMENTS
B2B Tech PR U.S. Launch
It’s becoming harder and harder for businesses to stand out in the American market. In 2013, 476,000 new businesses launched in the U.S. each month. That’s not even counting already-established companies in other countries that are launching in the U.S. for the first…
  |  May 28 2014  |   PR   |   0 COMMENTS
There are three ways for B2B tech PR agencies to make clear their clients' value propositions.
When bringing a new product or service to market, a fundamental part of any company’s campaign plan is to identify the key value propositions or explanations of what benefits you’re providing, for whom and how they’re unique. These are not only crucial…
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