Google's recent Panda 4.0 update keeps crushing mediocre content.
Google recently released Panda 4.0, an update that continues the search giant’s noble quest to rid search results of so-called “thin content.” Self-serving blog posts and product pages with lots of links and not a lot of original thought are ever more…
  |  June 4 2014  |   March PR News, PR   |   0 COMMENTS
TM Forum Live
The theme of this year’s TM Forum Live! is “Digital Disruption,” and while being in the Spring sunshine on the French Riviera is itself a ‘smile moment,’ the real message is about operators making and keeping customers happy. As we all know,…
  |  June 2 2014  |   Blog   |   0 COMMENTS
Analytics tools are great ways to track the effectiveness of digital PR.
According to Wikipedia, “magical thinking” is the attribution of causal relationships between actions and events where scientific consensus says there is none. If you replace “scientific consensus” with “hard numbers,” you might have a fitting definition for many digital PR campaigns today.…
SiriusDecisions Summit 2014
Full Disclosure: SiriusDecisions is a March client. Yesterday was another very interesting day here at the SiriusDecisions Summit down in sunny Orlando, building on Tuesday’s opening day (which was recapped here). One of Thursday morning’s sessions covered how B2B organizations can improve…
Semantic search will restructure content marketing.
Ray Kurzweil, Google’s director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually understand the content of the…
  |  February 26 2014  |   PR   |   0 COMMENTS
stock chart
If you use a PR agency to help build brand awareness for your company, that’s great… but how are you measuring that and what does success look like? These are the question that have always been on my mind since I co-founded March…
  |  January 20 2014  |   Multimedia, PR   |   0 COMMENTS
CameraFilming
It’s safe to say that video has gone mainstream. Everyone with a smartphone has become something of an amateur videographer. In the PR and content marketing world, more clients than ever are demanding video services as part of the package. Videos can…
person analyzing charts
The traditional sales process goes something like this: market research hands over some leads, sales contacts the leads and discovers who’s interested in learning more. Then there’s follow-up, when the sales rep goes over the product in more detail with the prospect,…
Company-Outing-Canoes
As 2013 draws to an end, we want to thank all of our clients and staff for making it such a tremendous year for the agency. The last 12 months have seen the transformation of many aspects of our business to enable…
  |  October 7 2013  |   PR   |   2 COMMENTS
Google's latest algorithm changes have made PR even more important for SEO strategies.
A few weeks ago, there was a general panic about whether Google had effectively “killed” PR agencies by forcing people to change their search engine optimization (SEO) strategies for press releases. The links that were once stuffed into releases had to be eliminated, because…
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