Semantic search will restructure content marketing.

Ray Kurzweil, Google’s director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually understand the content of the…

  |  February 26 2014  |   PR   |   0 COMMENTS
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If you use a PR agency to help build brand awareness for your company, that’s great… but how are you measuring that and what does success look like?
These are the question that have always been on my mind since I co-founded March…

  |  January 20 2014  |   Multimedia, PR   |   0 COMMENTS
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It’s safe to say that video has gone mainstream. Everyone with a smartphone has become something of an amateur videographer. In the PR and content marketing world, more clients than ever are demanding video services as part of the package. Videos can…

person analyzing charts

The traditional sales process goes something like this: market research hands over some leads, sales contacts the leads and discovers who’s interested in learning more.
Then there’s follow-up, when the sales rep goes over the product in more detail with the prospect,…

Company-Outing-Canoes

As 2013 draws to an end, we want to thank all of our clients and staff for making it such a tremendous year for the agency.
The last 12 months have seen the transformation of many aspects of our business to enable…

  |  October 7 2013  |   PR   |   2 COMMENTS
Google's latest algorithm changes have made PR even more important for SEO strategies.

A few weeks ago, there was a general panic about whether Google had effectively “killed” PR agencies by forcing people to change their search engine optimization (SEO) strategies for press releases. The links that were once stuffed into releases had to be eliminated, because…

PR and content marketing can be integrated to create a new funnel for lead generation.

PR professionals have always been writers and communicators. Building a brand with words and telling great stories has been our specialty, whether those words were on paper or in dialogue. Pitches, press releases, bylines, blogs, and syndicated content have all been important…

social media on ipad

The social media responsibilities of PR agencies are usually promotional. If a new piece of coverage comes out, the agency will tweet about the piece and post it to Facebook, LinkedIn, and maybe Google+. Likewise, if there’s been an internal blog post…

  |  June 27 2013  |   PR   |   0 COMMENTS
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Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes – and rewards – good quality links.
As we all know this is the latest in its…

  |  May 14 2013  |   Blog   |   0 COMMENTS
TM Forum MW Nice

TM Forum’s Management World conference kicked off today, returning to sunny Nice on the gorgeous French Riviera after two years in Dublin, Ireland.
Here are the stats:

More than 3,000 attendees (all of whom apparently collected a Microsoft Surface RT tablet today)…

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