PR Nonsense
Tech trends and other detritus

Instagram. $1 Billion. Really?

Today’s news that Facebook is buying Instagram for $1 Billion in cash and stock left me somewhat baffled… and with a growing sense of deja vu.
What’s perhaps most interesting is that there has been a lot of factual reporting of the…

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Roll up, Roll up: Homeless Hotspots

Advertising firm BBH kitted out 13 homeless people in Austin, Texas apparently as part of an effort to raise awareness of the issue of homelessness at the interactive / tech part of SXSW this week.

 
Users would be asked to pay $2…

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Local Newspapers Visualized

This an interesting visualization of local newspapers around the World….perfect for understanding the local newspaper landscape when planning a campaign!

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PR Week Awards 2012 – Finalists!

We’re delighted to reveal that March Communications has been named a finalist in the Boutique Agency of the Year category of the 2012 PRWeek Awards!
Judging took place this past Monday where all entries were reviewed by a panel of 70 judges -  winners…

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Hey Mr VC – Would you find it?

So I have this GREAT new business model..let me do a quick elevator pitch and see whether any VC’s offer me oodles of cash…
It’s basically a services company that helps people keep in touch when they are on the move –…

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PR-edicting the Future?

Not so much a typo in that headline, more a question about about the potential role for PR agencies in the battle to make sense of the ever swelling limitless vat of data that now exists in various digital forms.
GigaOm’s Matthew…

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Is Tech Investment the Answer to Euro Economic Woe?

According to a study sponsored by AT&T and featured in the FT today, it most certainly is.
The study suggests that if Europe was to follow the US model of investment in technology and telecommunications, it would dramatically improve productivity with the…

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Cellphones and radiation

The debate has been raging for years. Back when mobile phones first became popular, right through to today’s smartphones that have become an essential part of everyday life for millions, there has always been the fear that the radiation emitted by phones…

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Beck’s Key

Pretty cool example of augmented reality at work in the world of marketing this…
Beck’s (the beer not the musician), is using the technology as part of it’s Green Box Project, through which it will fund and showcase 1,000 projects by independent…

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Page One – More on the the Future of Journalism

There was an interesting piece earlier this week on NPR about Page One, a new documentary chronicling a year inside the New York Times and the changing face of investigative journalism.
Filmmaker Andrew Rossi spent most of 2009 shadowing journalists inside the…

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Testimonials

“March has helped create and maintain significant coverage and presence in North America with all the key press and analysts. March is an invaluable extension to our marketing team, delivering creative insight, a proactive approach and invaluable support for our North American events.”

Joe Frost
Former VP Marketing, JacobsRimell