Will Pay Walls Save Professional Journalism?
A new report by USC’s Center for the Digital Future confirms once again that online consumers aren’t willing to pay for online services. Fast Company reporter Austin Carr sites some disheartening examples of this in his article earlier this week:…
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Journalism – “Alive and Well”
The National Press Club (NPC) has issued its annual journalism awards, with NPC President Alan Bjerg, a reporter for Bloomberg News, saying, “Despite layoffs and cutbacks, the annual National Press Club awards show that outstanding journalism is alive and well.”
Wall Street…
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Reuters New Finance Video Service to Give Bloomberg a Run for their Money?
Earlier this week, in yet another example of the colliding worlds of media, Thomson Reuters launched a finance-news streaming video service, Reuters Insider. Heralded as the YouTube for the financially interested, Reuters Insider is a Web-based video service that…
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Is Yahoo Joining the Content Farm?
When you think about Yahoo, what comes to mind? Search engine? Maybe content aggregator? The “Yahooooooo!” yodel???
Now Yahoo wants you to add content creator to that list.
According to Yahoo Media VP Jimmy Pitaro, this move aims to “build…
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Last Minute Tax Advice
Today is the infamous Tax Day, and if you’re like me, you’ve just made yourself a double cappuccino to combat the effects of a late night similar to college. (Ok… so now that I’m getting “old,” a late night is just shy…
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Live PR Campaign Strategies: Take One
Starting today, March will periodically highlight successful “live” client campaigns. The goal of this is not to showcase client case studies and ramble about the great work that we’ve done – and do – for clients, but more to demonstrate various strategies…
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The Art of Pitching Bloggers
Social media guru and New Marketing Labs President Chris Brogan recently wrote a blog post on various techniques for reaching out to bloggers. For all of you PR and marketing folks, he has some great advice.
Here are a few of…
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Steve Hamm: From BusinessWeek to IBM
Steve Hamm announced this morning on Twitter that today will be his first day on the job at IBM. A well-respected journalist of 30-years, most well-known for his reporting at BusinessWeek and his book Bangalore Tiger on Indian outsourcing…
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