One of my favorite things about public relations is that it allows us to flex our creative muscles. Indeed, creativity is often what sets a pitch (byline, press release, you name it…) apart from the crowd. While not necessarily press release material,…

As PR professionals, we’re expected to wear many hats and juggle various activities simultaneously. With that in mind, I’ve been doing a lot of reflecting on time management – in order to keep everything sorted and accomplish all tasks on time it’s…

I’m a girl who grew up surrounded by unicorns. Seriously – my mom empowered me with choosing my own bedroom wallpaper when I was eight years old, and it just so happens I was slightly fond of (read: obsessed with) unicorns. So,…

I was perusing through Mashable today and noticed several headlines with the word “GIF” in them. Maybe the definition of a GIF is common knowledge, but the Internet is a tricky beast with all of its new developments – nothing is really…

As a public relations professional, it’s understood that writing goes hand-in-hand with the gig. If you don’t love to write, you’re probably in the wrong profession. But what about those days when, regardless of how hard you try, the ideas just aren’t…

As mentioned previously, press releases are a fundamental part of public relations. But once your news is announced, how can you tell what sort of value this is adding and then clearly relay that value back to clients? One of the many…

When it comes to public relations, press releases could arguably be called the bread and butter of the industry. Although they may not be as exciting as some of the newer vehicles like infographics, press releases have become a PR staple for…

Our communication methods have evolved dramatically over the past years beginning with snail mail and evolving to home phones, cell phones, smart phones, email, instant messenger, Facebook, Twitter and Skype (say that ten times fast). While the methods we use to stay…

For some reason, I’m fascinated by inventors of every-day things. Most people know the big game-changers like Thomas Edison and Benjamin Franklin, but what about the little-known guys and gals? I’m haunted (not really) by questions like… Who invented chairs? Who invented…

I’ve previously written about my affinity for JetBlue as the tall people’s champion, and they’ve once again proven their aptitude for good customer service. Recently, flight #191 from New York to Las Vegas encountered some unforeseen turbulence – but not the usual…