|  February 19 2013  |   Blog   |   0 COMMENTS
One of my favorite things about public relations is that it allows us to flex our creative muscles. Indeed, creativity is often what sets a pitch (byline, press release, you name it…) apart from the crowd. While not necessarily press release material,…
  |  February 6 2013  |   Blog   |   2 COMMENTS
As PR professionals, we’re expected to wear many hats and juggle various activities simultaneously. With that in mind, I’ve been doing a lot of reflecting on time management – in order to keep everything sorted and accomplish all tasks on time it’s…
  |  October 3 2012  |   Blog   |   0 COMMENTS
I’m a girl who grew up surrounded by unicorns. Seriously – my mom empowered me with choosing my own bedroom wallpaper when I was eight years old, and it just so happens I was slightly fond of (read: obsessed with) unicorns. So,…
  |  August 15 2012  |   Blog   |   3 COMMENTS
As a public relations professional, it’s understood that writing goes hand-in-hand with the gig. If you don’t love to write, you’re probably in the wrong profession. But what about those days when, regardless of how hard you try, the ideas just aren’t…
  |  June 30 2012  |   Blog   |   0 COMMENTS
As mentioned previously, press releases are a fundamental part of public relations. But once your news is announced, how can you tell what sort of value this is adding and then clearly relay that value back to clients? One of the many…
  |  June 29 2012  |   Blog   |   1 COMMENT
When it comes to public relations, press releases could arguably be called the bread and butter of the industry. Although they may not be as exciting as some of the newer vehicles like infographics, press releases have become a PR staple for…
  |  April 28 2012  |   Blog   |   2 COMMENTS
Our communication methods have evolved dramatically over the past years beginning with snail mail and evolving to home phones, cell phones, smart phones, email, instant messenger, Facebook, Twitter and Skype (say that ten times fast). While the methods we use to stay…
  |  March 29 2012  |   Blog   |   2 COMMENTS
I’ve previously written about my affinity for JetBlue as the tall people’s champion, and they’ve once again proven their aptitude for good customer service. Recently, flight #191 from New York to Las Vegas encountered some unforeseen turbulence – but not the usual…
  |  March 15 2012  |   Blog   |   0 COMMENTS
SEO: three little letters that come with so much impact. Increasing a business’ social engine optimization (SEO) can be a key differentiator – boosting them to the top of Google searches and, ideally, generating leads. However, good SEO doesn’t happen overnight and…
  |  February 27 2012  |   Blog   |   0 COMMENTS
If you find yourself tweeting during your favorite TV program, you’re not alone. Social media has brought with it a revolution in the way we watch TV and provides a new feedback vehicle to those behind the scenes of our favorite shows.…

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