|  September 24 2014  |   PR   |   0 COMMENTS
Cambridge Consultants Making People Famous
A common challenge in PR – no matter what sector – is maintaining client visibility during inevitable news lulls, where there may not be a steady stream of announcements to work with. This is what makes proactive media relations such a key…
Brands can use Instagram Direct to connect with customers.
New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct. It’s essentially the same Instagram experience we’ve come to know and love, but now with the option of sending private photos,…
Facebook is seen by many as a social network good for "incidental" news consumption.
News consumption in the Digital Era is in the midst of a revolutionary shift, with social networks transforming into something of a personalized news wire. Though Twitter seems to have taken the top spot in driving traffic for key breaking news stories,…
  |  October 14 2013  |   PR   |   0 COMMENTS
When you hire a PR agency, the more you know about best practices, the better the PR service.
A lot of the public relations blogs out there are great references for tips and tricks on how PR agencies can better service their clients. For PR professionals, how-to articles on topics such as planning the perfect product launch, boosting social media…
  |  September 10 2013  |   PR   |   0 COMMENTS
SEO 3
Recently, one of my colleagues circulated an article that caught my attention:  Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link and keyword strategies within press releases.…
Don't
Troll: One who posts a deliberately provocative message to a newsgroup or message board with intention of causing maximum disruption and argument. It’s a continuous problem that news sites and social networks have grappled with, where users hijack commenting threads to make…
  |  July 23 2013  |   PR   |   0 COMMENTS
craftbeer
Heineken’s newest marketing campaign is asking travelers to drop everything and board a round-trip flight to an exotic destination, with free airfare, accommodation and $2000 to cover all other expenses. Of course, there’s a catch: participants won’t find out where they’re going…
  |  July 10 2013  |   Blog   |   0 COMMENTS
Apps Gift
If you own an iPhone or iPad, chances are, you spend a decent amount of your daily life on it – catching up on the news or your favorite digital magazine or eBook, pulling up directions, connecting through social media, or simply…
Video
Pets. Food. Sunsets. “Selfies.” These are just a select few of the most commonly photographed items that appear on our Instagram feeds every day, every hour, finished with one of 20 image-enhancing filters. But, as of yesterday, the Instagrammability of our surroundings…
Camera-Drawing-233x300
It’s not uncommon for retailers to turn to social media to drive sales – in fact, in today’s always-online world, it’s pretty much expected that brands know how to operate across a number of social channels. There are several ways that businesses…

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