What to blog about?
Deciding on what to write today is becoming a chore. It may be that my first day back from several away from the office is limiting my creativity somewhat. The funny part is I can crank out blog ideas, topics, countless words…
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Transparency – Don’t Fake It or Else(!)
Mistakes get made when the pace of the day-to-day reaches uncomfortable speeds and today is no different than 10 years ago in terms of blow back. Case in point, I offer last week’s Computerworld slam on a disgraced former contributor:
Editor’s…
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Generate Labor through PR the NASA Way
Social channels (a.k.a. social media) have seemingly boundless benefits for companies. We get a lot of clients and prospects at March that ask if this is an appropriate communications channel for them. Some yes, some no … but just a channel for…
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Impact, Numbers and Other Metrics for PR
This debate will never end and rightfully so. Clients are unique, PR campaigns should never be cookie cutter and new communications channels are popping up all the time. So how can PR be measured, thus justified? Further, how can these measures…
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So Many Words!
… and the writers at the NYT are trying to rekindle proper use for each. Great reading if you like words and even better if you’re saddened by William Saphire getting closer to putting down his pen. Who could resist these…
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The Economy and Content
There’s lots of talk about PR effectiveness in today’s economy out there right now. This one from USA Today, this one from a guy named Mark from last year, another commentary here, and my personal favorite that claims…
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Why do companies want to avoid forums?
I wanted to follow up on a previous post re: the great value of forums for any company. Most company’s customers / prospects / partners and other targets are hitting the forums with problems, looking for information they need. More often…
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Is a US office central to entering the market?
Of all the considerations to think through entering the US market, how high is having a local office? We work with a lot of companies who want to establish themselves here and some rank this as most important and others feel this…
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Are the Facts Being Left Behind?
The latest shift in how we consume information – blogs, online pubs, Twitter, etc. – brings up an interesting question: is the rush for info coming at the expense of facts? Even the Wall Street Journal is having issues with their…
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Forums are Worth the Time to Monitor
A few years ago I overcame the frustration of sorting through all the junk Google Alerts, Yahoo Alerts and other search emails that are billed as making life easier by monitoring the web for me. Like most people, I would wait until…
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