By now, your B2B company is probably sold on the importance of social media. It may even be a cornerstone of your marketing strategy. However, if you are like a lot of B2Bs, you may be weary – or wary – of…

Are you a B2B tech company that is thinking about leaping into the world of social media? Maybe you haven’t ventured in because you aren’t sure if you’ll reach your intended audience, or perhaps the scene just feels too overwhelming.
You’ve probably…

The press release is one of the most trusted tools in a PR pro’s kit. It allows us to tell a story – from a product launch, award win, industry research and beyond – in a factual and concise manner.  Although press…

Poor Research in Motion (RIM). The maker of BlackBerry, now re-branded and actually going by Blackberry instead of RIM, has had a bit of a rough go lately. Not nearly as “hip” as other smartphones, the BlackBerry was always seen as the…

Are you a multiscreen content consumer? In other words, are you guilty of watching TV while playing on your tablet and texting on your smartphone? If that scenario sounds all too familiar, you’re not alone. In fact, according to recent eMarketer research,…

We can all list small actions, or even big initiatives, that organizations/brands/public figures do or undertake that end up completely backfiring. We even provide our commentary on them here at March.  Of course, the power of social media tends to exacerbate these…

I admit it: I am slightly addicted to the Olympics. I’m completely obsessed with the back stories behind the athletes – the families that sacrifice everything for their son or daughter to follow their dreams or the athletes who grow up with…

Ever wish you could send a Tweet to just a group of your overall followers? I’ve certainly thought about this from time to time. Come football season when I start Tweeting like crazy about the awful Cleveland Browns (and how much I…

Move over, Siri; there’s a new PA in town and its name is Google Now. At its annual conference this week, Google announced its new personal assistant for Android phones. It will be part of the next update to Google’s mobile operating…

As a marketer, do you think you’re a master Tweeter? Unfortunately, a new study from Buddy Media found that you are likely tweeting too much on the wrong days, not using hashtags enough and not directly asking followers to retweet (which will dramatically…