|  November 12 2013  |   PR   |   0 COMMENTS
Microsoft is at a crossroad when it comes to products, branding and PR.

There is a very fine line between product offerings and PR. That’s because branding demands good products first and foremost, and PR demands good branding.
When it comes to any of those things, it’s obvious that Microsoft is at a crossroad. Last…

  |  October 31 2013  |   PR   |   0 COMMENTS
Happy Halloween from everyone at March Communications!

Any holiday is a great opportunity for seasonally themed marketing campaigns, but it can also be a trap for bad, corny and forced material. In honor of one of my favorite holidays, I went trick or treating to find interesting Halloween marketing…

  |  October 16 2013  |   PR   |   0 COMMENTS
Since the PRISM and NSA scandals first broke, concerns have been raised over digital fingerprints and one's online privacy rights.

While some of the initial (and alarming) headlines around the PRISM and NSA controversies have died down, the greater issue of user privacy is still very much alive. I’ve wondered what the net effect will be for the technology industry’s ability to…

  |  September 26 2013  |   PR   |   2 COMMENTS
What do you do to avoid drowning in your email inbox?

Email overload is more of an issue in some professions than others, but even our personal inboxes have become veritable dumping grounds for subscription services, unsolicited ads, social media updates, and all manner of detritus. It causes stress, it wastes time, and…

  |  August 21 2013  |   Social Media   |   0 COMMENTS
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Despite the long and steady decline of traditional media, there are now more ways than ever of getting the news. This is partially thanks to social media channels. A Pew Research Center study last year found that a third of adults under…

  |  August 13 2013  |   PR   |   2 COMMENTS
Mumbo Jumbo

In George Orwell’s 1946 essay Politics and the English Language, he wrote:
“Modern English, especially written English, is full of bad habits which spread by imitation and which can be avoided if one is willing to take the necessary trouble.”
You probably…

  |  February 8 2013  |   Blog   |   2 COMMENTS

Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give clients the exposure they’ve earned, the best way to ruin your chances with any…

  |  October 31 2012  |   Blog   |   0 COMMENTS

Today, in honor of the spooky holiday, Fredric Paul at ReadWriteWeb posted a lighthearted list of the “Top Ten Tech Nightmares to Scare You This Halloween.” The terrors include being arrested for ‘jailbreaking’ your iPad, 3D printers making unlimited copies of themselves and…

  |  October 2 2012  |   Blog   |   2 COMMENTS

I’m not an Apple die-hard, because I like brand variety in my life. I have a phone running Android, a PC running Windows and an iPad to quench my tablet needs. The iPad is the first Apple computer I’ve had since the Macintosh…

  |  September 24 2012  |   Blog   |   0 COMMENTS

Remember the Pepsi Challenge? Pepsi’s promotional taste test, which lasted from 1975 to 2010, had consumers sipping unmarked cups of Pepsi and Coca-Cola, and then picking which tasted better. The results showed that, despite Coke’s superior brand recognition and unmatched worldwide popularity,…

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