President Obama’s Appearance on The View
This morning, President Obama took a seat on the couch with the ladies of The View, marking the first appearance of a sitting president on a daytime talk show and the return of the show’s veteran hostess, Barbara Walters.
President Obama…
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Old Spice’s Successful Social Media Campaign
There has been a lot of buzz around Old Spice’s recent social media campaign featuring Isaiah Mustafa as “The Man Your Man Could Smell Like.” I remember first seeing the commercials a few months ago with him riding a horse along…
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5 Social Media Trends to Keep an Eye On
I recently came across an interesting article by Barb Dybwad, which looks at 5 social media trends that companies should watch right now. She says that while some may not be immediately relevant to your company or industry, it’s important to…
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Beware of the Fake Press Release
As PR professionals, we are always monitoring the news — so what would you do if you came across a press release about a client that simply wasn’t true? Somehow, a number of fake press releases have recently been issued over the…
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What Shows Like Lost Can Teach Us About Branding
As many of my coworkers here at March know, I am a HUGE fan of the TV series Lost, which sadly came to an end a few weeks ago. I was quite surprised when I came across an article on…
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AP Stylebook Adds Your Favorite Social Media Phrases
The Associated Press recently released the 2010 edition of its Stylebook, which includes 42 new style guidelines for social media. It offers a number of definitions, use cases and rules for journalists (and PR professionals) to follow. One of the…
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Climbing the Google Ranks
When searching for information, most people turn to Google as a starting point. This is why many companies want to appear at the top of the site’s search results. So how can businesses claim that top spot? This post by…
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Social Media Tools that Make PR Easier
Today, I came across an interesting post on Lindsay Olson’s blog by public relations columnist, Alison Kenney, on how social media can make PR collaboration easier. I also tuned into a webinar hosted by Sam Whitmore on social media…
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Do You Share TMI on Social Network Sites?
In one of my college courses, I learned the phrase “TMI” (Too Much Information) from one of my professors who did not want to hear details about student’s personal lives. I hope she stays away from Facebook and Twitter because…
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Keys to a Successful Pitch
For PR professionals, pitching story ideas has become increasingly difficult due to news budgets being cut and reduced staffing. New technology is also changing the way we pitch and interact with journalists. Can you pitch your idea in 140 characters via
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