Throughout the planning process, I was amazed to find so much content on the intersection of  weddings and public relations — and not just on the marriages of celebrities like Chelsea Clinton.

Interestingly, many of the tips industry experts provide are very similar to those we offer our B2B and B2C tech clients. Plus, from the customer point of view, I even realized how much vendors’ media coverage and reviews on social media channels impacted my own selection process and purchases.

Here’s a round-up of some of the helpful wedding PR tips I came across — and that can be applicable within the tech sector:

• Inspired by This – “The Best Press Comes to Those Who Wait”
• Think Splendid – “5 Tips for Developing a PR Strategy”
• Sage Wedding Pros – “How to Gain Attention, Part 2: How to Gain Magazine Editorial”
• Bloggertone – “Wedding Crashers: Guide to Social Media Marketing”

• Research and participate in a blog carnival that is relevant to your industry; engaging in these weekly or monthly online events can help you form relationships with other authors and allow you to demonstrate your expertise on particular market issues.

• Inform your current community / follower base. Have you tweeted or posted to Facebook about your interest in guest blogging (or desire for contributors)? You may also want to look into joining MyBlogGuest.com or BlogSynergy in order to network and find content exchange opportunities.

• Just ask–but be relevant when it comes to who you approach. Make sure that you know what type of information you want to share and receive in return, and that the exchange isn’t overly self-promotional.

Inspired by this topic, PR Nonsense is welcoming guest bloggers to contribute a post (or two) on PR, technology, their intersection and anything in between (within reason). Contact blog@marchpr.com or leave a comment if interested in participating in a content exchange. We look forward to hearing from you!

Yes, this is a funny take, and social media use can certainly spiral out of control for some.  But, don’t let that happen to you!  To help you capitalize on the promise of social media, PR Nonsense previously offered tips for mastering your social media lifestyle, preventing these sites from causing distractions in the workplace and more.

Weather person — PR pros need to stay on top of market forecasts and consistently monitor industry happenings.  This is critical for issues-response media outreach, for example.

Client company employee — We put ourselves in staff’s shoes to get a deeper understanding of the business and best align the PR program with its objectives.  It’s critical to know the technology like IT and communicate the company’s ‘elevator pitch’ like sales.

Any more hats you’d like to add to Kate’s list?  (It’s also important not to forget that PR pros can be super heroes, too.)

Matt Silverman of Mashable also recently shared 24 essential social media resources that may have been missed.  Yes, the three best ways to destroy an iPad and even the top 10 cat videos on YouTube are included.  But, we think the three tips for managing your online reputation, 10 essentials for B2B marketers, and how-to on the power of online communities are helpful reads for those looking to learn more about and take advantage of what social media has to offer.

Have another social media resource for our list?  Leave a comment, or email info@marchpr.com.

Interestingly, despite growing usage of social media, 84% of journalists  said they see news delivered via social media as slightly or much less reliable than if delivered via traditional media.  Why?  Respondents cited lack of fact-checking, verification or reporting standards (49%) as the primary reason.  If you have some time, check out the full report Cision and GW have made available at http://us.cision.com/journalist_survey_2009/.

Beyond the data, I was surprised to learn that GW was a part of such a study.  In the year I graduated, the university eliminated my major concentration–international media and communications–and my minor field of study–electronic media.  It’s great to see that Don Bates has established a strategic PR program and given GW masters students exposure to the industry.

Some key facts Dan pulled out for Copyblogger:

• Nearly 20% of “normal” tweets contain a link, whereas almost 70% of retweets do.
• Retweets appear to be more noun-heavy and use third-person verbs.
• Talking about social media and Twitter itself ranked high in retweeted phrases.
• Rare words are more frequently retweeted compared to common ones.

Recommend checking out Dan’s full report for some interesting charts and lists of the most and least retweetable words.  The factors examined can certainly help increase followers, traffic and influence.

Sarah Evans wrote in her Commentz newsletter on Tuesday, “While it seems like common sense (if someone is paying you, disclose it), not everyone has.”  With consumers turning to the Internet for purchasing information more than ever before, it is critical for companies and bloggers to be transparent.  (Mashable points to social media campaigns from General Mills and Ford Fiesta as examples done right.)  It will certainly be interesting to see how the regulation, which goes into effect on December 1, will be enforced early on, and if the disclosure issue will be seen as more of a reality by the online community.

Launched in May, Robo.to made its TV Mode available on Monday.  This function allows users to search for keywords or hashtags, similar to Twitter’s trending topics…so participants will be able to visually show how they feel about the Emmys’ best and worst dressed, the outbursts noted in Danielle’s recent post on “PR Damage Control”, etc. 

It will certainly be interesting to see how Robo.to will impact short-form communication and what other kinds of microvideo services will spin out of the TV Mode launch!