Putting aside any objections about sharing access to your Facebook profile (and all the personal data associated with it) with major companies, over the past couple years we have seen a host of new campaigns focused on branding your Facebook experience, and…
When was the last time you went a whole day without using your smartphone? If it’s been a while, listen up.
A recent New York Times article revealed what most of us have already discovered through personal experience: in this digital age,…
Have you checked your Twitter stream lately? Do you have that one, two, or maybe even three followers that tend to tweet, check-in or Instagram all the time. Maybe you are even one of them (judgment free). Now, you don’t want to…
Recently, I read an article written by Forbes contributor Ken Krogue: The Death of SEO: The Rise of Social, PR, And Real Content. As I’m sure Ken intended, that title really caught my eye, especially because PR is so heavily integrated with SEO.…
According to some avid Olympics viewers, NBC has been dropping the ball big time when it comes to covering the events, states a recent Mashable article. The broadcaster has chosen to tape-delay certain events, which led to some NBC broadcasters spoiling the…
Ladies, we’ve all been at the MAC counter in Macy’s or in Sephora searching for what seems like hours on end for the perfect shade of face makeup. If you have no idea what I’m talking about, then a) you’re a VERY…
We’ve come quite a long way since the JFK/Richard Nixon debates in 1960. Don’t worry; I’m not talking about politics. I’m talking about television.
Steve Rubel of Ad Age recently discussed how the wave of innovation in visual story telling was created by…
Hospital Uses Instagram to Live Stream Toddler’s Open Heart Surgery
PR Daily – July 23, 2012
This article discusses why Michael Schmidt, director of digital media at Arnold Palmer Hospital for Children, took pictures of three-year-old Emily Stone’s open heart surgery through…
The term Big Data is one of the biggest buzzwords out there right now in the IT industry – whether it be a discussion around innovative ways companies have conquered it, or dismal claims that fully mastering Big Data will be a cumbersome task.…
