|  June 30 2012  |   Blog   |   0 COMMENTS

As mentioned previously, press releases are a fundamental part of public relations. But once your news is announced, how can you tell what sort of value this is adding and then clearly relay that value back to clients? One of the many…

  |  June 29 2012  |   Blog   |   1 COMMENT

When it comes to public relations, press releases could arguably be called the bread and butter of the industry. Although they may not be as exciting as some of the newer vehicles like infographics, press releases have become a PR staple for…

  |  June 29 2012  |   Blog   |   0 COMMENTS

The summer is upon us, and for all of my fellow Bostonians, it means just a few short months of warm fun in the sun. Naturally this makes it hard to sit inside an office all day, so when I saw the…

  |  June 29 2012  |   Blog   |   0 COMMENTS

The 7 Most Amateur Mistakes in PR
PR Daily – June 25, 2012
Inspired by Eli Gold, PR professional on “The Good Wife,” this article lists some of the most common and amateur mistakes made in the PR industry – being overpromising,…

  |  June 29 2012  |   Blog   |   0 COMMENTS

Social media permeates nearly every aspect of our waking life – Facebook connects us to our friends, LinkedIn directs us to career contacts, Foursquare locates our favorite eating spots, etc. Now, social media is conquering yet another consumer arena – mobile data.…

  |  June 28 2012  |   Blog   |   3 COMMENTS

John Locke (not the character from Lost, the one from the 17th century with hair) is considered one of the fathers of modern political theory. In his Second Treatise of Government he argues that governments form when humans agree to leave behind…

  |  June 28 2012  |   Blog   |   2 COMMENTS

While good customer service seems to be obsolete these days, everyone’s heard the occasional news story about a company that’s leveraged social media to turn a disgruntled customer into a success story in which the company comes out on top, looking like…

  |  June 27 2012  |   Blog   |   3 COMMENTS

Earlier this week, Facebook changed some information on your profile without asking. Don’t believe me? Check your contact information. Unless you’ve already changed it, your email address is now listed as ‘something’@facebook.com. The fix is quite easy – just click About under…

  |  June 27 2012  |   Blog   |   0 COMMENTS

Five years ago this week, the first iPhone went on sale in the U.S. According to a recent FierceWireless article, Apple has sold more than 218 million devices to date.
As editor Philip Goldstein points out, “What made the iPhone an iconic…

  |  June 26 2012  |   Blog   |   0 COMMENTS

As a marketer, do you think you’re a master Tweeter? Unfortunately, a new study from Buddy Media found that you are likely tweeting too much on the wrong days, not using hashtags enough and not directly asking followers to retweet (which will dramatically…

Page 1 of 41234