At the end of 2010, I wrote a blog post on where social media will fit into marketers’ budgets in 2011.  We are now well underway in 2011, and it seems that social media is still causing some marketers challenges.
Today’s eMarketer…

  |  February 25 2011  |   Blog   |   0 COMMENTS

A few weeks back, one of my friends suggested that we attend a networking event hosted by the Wonder Women of Boston. I’ve been to a few networking events in the past, but have found that I end up mostly talking to…

  |  February 25 2011  |   Blog   |   0 COMMENTS

The New York Times has recently published an article that pointed how the number of bloggers has dropped significantly due to social networks such as Facebook and Twitter. This raises an important question: is blogging still relevant?
With so much emphasis on…

  |  February 25 2011  |   Blog   |   0 COMMENTS

Yesterday, Nicole published a blog post on the importance of social media for B2B companies. There are also many B2C approaches to social media that can translate into B2B success.
Ashley Girard, digital PR manager at PUMA, has been kind enough to…

  |  February 24 2011  |   Blog   |   1 COMMENT

GetIt Comms, a B2B marketing agency, published an infographic and whitepaper explaining why social media is important for B2B.  It was particularly interesting to me because most of our clients at March are B2B.
According to the report, traditional tactics aren’t providing the return…

Too long for a magazine, but too short for a novel? Where do these essay-length stories and articles belong?
In a recent article in the New York Times, Jenna Wortham explores the idea of how these medium-sized pieces of content are a…

  |  February 22 2011  |   Blog   |   1 COMMENT

On Thursday, March 10, March PR is hosting a TweetUp to celebrate our sixth year in business. The event will be held at Clink in The Liberty Hotel, located in Beacon Hill.
Come mingle with likeminded communications, media and technology professionals in…

  |  February 18 2011  |   Blog   |   2 COMMENTS

This week, I came across an interesting post from Elena Verlee that asks if traditional media is still needed for PR. With the increasing popularity of social media and the “death” of newspapers, many people seem to think that traditional media is…

  |  February 17 2011  |   Blog   |   0 COMMENTS

The results are in – and I know Lillian would’ve been proud!
During 2010, March recycled 294 pounds of bottles and cans, 1,829 pounds of paper (15.57 trees saved) and 12 pounds of electronic equipment. Quite the increase from 2009!
Many thanks…

  |  February 17 2011  |   Blog   |   1 COMMENT

I readily admit it: I am a tech nerd.
I like reading performance specifications for laptops. I have built my own computer. I like following gossip about the latest gadget. I like reading about tomorrow’s technologies. I like sci-fi. I like checking my email on…

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