Three Types of Twitterers
Last week, Beth Brenner took the fictional social network “Woof,” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely because there is no one-size-fits-all…
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The Apple of my i(pod)
It seems like everyone has an iPhone these days. If not an iPhone, then surely an iPod. Or maybe even an iPad. As a long-time Mac user (I come from a Mac family – no PCs allowed), Apple has always seemed like…
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World Cup 2010 – Nike “Plastic Fantastic’ Football
Mick’s recent post about Nike’s efforts in the advertising realm to capitalize on the World Cup, highlights one of the key nuances of the world’s most popular sport. The game is not about scoring a ton of points per quarter or half, and having…
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Trust, Transparency and Tea….
Today I hosted a training tea session on client servicing. It was an interactive session with many sharing stories and advice on how to build and maintain relationships with our clients.
To prep for the session, I asked a few clients what…
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Real Quality of Living
An annual survey has again found Central Europe to be the place to be for overall quality of living. The index of worldwide cities is based on 39 factors, including political stability, crime, currency exchange, personal freedom and health and sanitation.
Vienna, Austria…
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Woof: “The Office” Takes on Social Media
Catch last Thursday’s episode of “The Office”? B.J. Novak (as Ryan Howard) parodied the ubiquity of social media and the ability to manage all of the communications channels out there, with the creation of yet another social network, Woof. Check out…
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Nike’s World Cup Message
World Cup commercials are my favorite. It means that my friends in the Netherlands and I fire up the grill and put the TV outside in the yard to enjoy 90 minutes of pure patriotism. It means that in the months June…
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Appealing Apps
What can’t your phone do?
It’s a question I often ask myself. (I talk to myself sometimes, don’t judge.) The answer is “nothing!” My iPhone can pretty much do anything. This past weekend I spent a total of nine hours on the…
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Climbing the Google Ranks
When searching for information, most people turn to Google as a starting point. This is why many companies want to appear at the top of the site’s search results. So how can businesses claim that top spot? This post by…
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Social Media Evolving Journalism
It’s no secret that as the Internet and social media have taken off, print publications and newspapers have seen a steep decline in circulation, readership, and revenue. Just a little over a month ago, the Newspaper Association of America released…
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