A live campaign takes off…
As I am sure most of you read in Juliana Allen’s post on March’s first Live PR Campaign Strategies Take One , the very under-used PR tool issues responses have been working a treat for our client TmaxSoft. This couldn’t…
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Blog Training
Last week, in March Communications’ first ever “Training Tea,” I gave a presentation on blogging in an effort to inspire people to blog early and blog often! I began by explaining the importance of having a theme to the overall blog…
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Blogs and search engines
We are often asked to explain to clients why they should start a blog.
The answer is pretty straightforward.
Each blog post basically acts as a perfectly optimized new page on your website. If you blog about things that are relevant to…
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Live PR Campaign Strategies: Take One
Starting today, March will periodically highlight successful “live” client campaigns. The goal of this is not to showcase client case studies and ramble about the great work that we’ve done – and do – for clients, but more to demonstrate various strategies…
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March Welcomes Mick
We’re excited for the arrival of our newest intern, Mick van Est, all the way from The Netherlands!
Mick is a student at The Hogeschool van Amsterdam, studying economics and business. He joins March for the semester to…
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Twitter goes Galactic
Is there ANYWHERE to escape social media these days? Apparently not, as Timothy Creamer, an Astronaut on board the International Space Station (I.S.S.), sent the first live tweet from space this week.
According to the NYT “Bits” Technology Blog, “Tweeting…
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CCGroup in the UK Joins Globalcom – one of March's affiliate global networks
Globalcom (one of March’s affiliate global networks), today announced that CCGroup, a UK based PR and marketing communications consultancy, has joined the the worldwide network of 45 specialized agencies. CCgroup has over 20 years experience and specialist knowledge in the…
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Journalists Sound Off on Social Media Importance and Usage
Cision and The George Washington University (my alma mater) yesterday released the results of a survey, which measured print and online journalists’ use of and attitudes towards social media…
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Principles of PR – Guest Speaking at Emerson
On Tuesday, February 16th, I’ll be guest speaking at Emerson College, in a course titled Principles of Public Relations.
Led by Professor Julie C. Lellis, PhD., the class provides students with an introduction to the foundation of the profession and…
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The Inbox Detox
As March’s communications and HR manager, I’m always on the lookout for interesting articles to pass on to my coworkers about improving their work environment, resulting in greater efficiency. One that caught my attention today discussed “Clean Out Your Inbox…
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