Happy Halloween – Burn Guy Fawkes, Burn…
Growing up in England, we never really ‘did’ Halloween.
We did Bonfire Night - basically, the group burning of an effigy of Guy Fawkes on a massive bonfire to mark his attempt to blow up the houses…
Read More
Improving Readability
Ever wonder if that press release or pitch you’re writing is too complex? Worried your article might soar right over the heads of your target audience? This is a constant struggle for writers everywhere, continually trying to simplify their thoughts and write…
Read More
Sunday's News
In a report released Monday by the Associated Press, it was published that U.S. newspaper circulation is down 10.6 percent from last year, with Sunday circulation falling 7.5 percent. The study was based on 379 newspapers over a six-month span from…
Read More
This Is (Or Isn't) It
I wonder if scary movie lovers will opt for a different “Thriller” this Halloween weekend? Michael Jackson’s documentary film, “This Is It,” debuted in box offices across the country yesterday, but Sony Pictures may have to wait until tomorrow to…
Read More
Trick or Tweet
Still stumped on a Halloween costume? Technology may have the answer…
Ki Mae Heussner of ABC News states that, “The Halloween spirit has already taken hold of the technosphere, where iPhone and Facebook applications, Twitter promotions are more abound.”
The…
Read More
When Less (company size) Is More (employee satisfaction)
Having just reached my one week anniversary (!) at March, I’ve learned a lot during my introduction to working at a PR firm: valuable internet resources, research techniques, and the very convenient “Match Destination Formatting” pasting option. My past experiences of…
Read More
Windows 7 Launch Today
We’ve all been anxiously awaiting the official launch of Microsoft’s Windows 7. And guess what? It’s here! So far, the response seems very positive with many saying that this is the upgrade Windows Vista was supposed to be. And we all…
Read More
The Chaos Scenario and Traditional Media's Downfall
In a recently published book by Bob Garfield, “The Chaos Scenario,” he discusses the current digital revolution and how the mass media and marketing world as we know it is being replaced. Garfield interestingly notes that this revolution is not unlike…
Read More




